Medical Representative - GP
Boehringer Ingelheim
**The Position**
As a Medical Representative, you will be:
+ Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs
+ Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed
**Duties and Responsibilities:**
+ Sales Achievement in the assigned territory
+ Territory sales accountability (e.g. sales value, units, market share% etc.)
+ Ensure formulary listing and availability of BI products as required
+ Create demand/ generate prescriptions for promoted products by utilizing the available resources/tools/ channels and trained behaviours
+ Identify opportunities to grow/expand relevant customer universe for BI promoted brands
+ Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence
+ Maintain an accurate and complete customer (email address, other contact info) data base in Veeva
+ Develop, validate and execute MCCPs for the allocated territory to maximize BI Business and ensure achievement of sales targets / objectives with particular focus on message execution (reach, frequency, call duration)
+ Comprehend, integrate and execute ICPs into MCCPs
+ Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
+ Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
+ Orchestrate Exceptional Customer Experience
+ Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
+ Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails)
+ Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
+ Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfill the Customers' needs
+ Management/development of assigned Key Opinion Leaders (KOLs) and Coordination with relevant Medical Societies / Institutions
+ Superior Customer Engagement Capability (Knowledge & Skills)
+ Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing Strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
+ Effective Customer Engagement Skill profiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel
+ Digitally fluent / tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
+ Capable and confident in Presenting to Groups of customers, both face to face / screen to screen
+ Comply with local regulations, industry and the BI Code of Conduct
+ Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
+ Take prompt and necessary actions on issues of compliance and Pharmacovigilance
+ Be a role model in compliance with local regulations, industry and the BI Code of Conduct
+ Regular Reporting
+ Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
**Requirements:**
+ Bachelor's degreeCompetencies required:
+ Industry and product knowledge
+ Selling skills applied across a diverse range of channels
+ Multi Channel Cycle Planning (MCCP) and execution
+ Customer Relationship Management
+ Self development / learning
+ Communication skills
+ Planning and organizing skills to collaborate with other customer facing personnel
+ IT literacy
+ Direct selling experience in healthcare industry is advantageous
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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