Kuala Lumpur, MYS
1 day ago
Medical Representative - GP
**The Position** As a Medical Representative, you will be: + Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs + Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed **Duties and Responsibilities:** + Sales Achievement in the assigned territory + Territory sales accountability (e.g. sales value, units, market share% etc.) + Ensure formulary listing and availability of BI products as required + Create demand/ generate prescriptions for promoted products by utilizing the available resources/tools/ channels and trained behaviours + Identify opportunities to grow/expand relevant customer universe for BI promoted brands + Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence + Maintain an accurate and complete customer (email address, other contact info) data base in Veeva + Develop, validate and execute MCCPs for the allocated territory to maximize BI Business and ensure achievement of sales targets / objectives with particular focus on message execution (reach, frequency, call duration) + Comprehend, integrate and execute ICPs into MCCPs + Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S + Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time + Orchestrate Exceptional Customer Experience + Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them. + Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails) + Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms + Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfill the Customers' needs + Management/development of assigned Key Opinion Leaders (KOLs) and Coordination with relevant Medical Societies / Institutions + Superior Customer Engagement Capability (Knowledge & Skills) + Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing Strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers + Effective Customer Engagement Skill profiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel + Digitally fluent / tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage) + Capable and confident in Presenting to Groups of customers, both face to face / screen to screen + Comply with local regulations, industry and the BI Code of Conduct + Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct + Take prompt and necessary actions on issues of compliance and Pharmacovigilance + Be a role model in compliance with local regulations, industry and the BI Code of Conduct + Regular Reporting + Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time **Requirements:** + Bachelor's degreeCompetencies required: + Industry and product knowledge + Selling skills applied across a diverse range of channels + Multi Channel Cycle Planning (MCCP) and execution + Customer Relationship Management + Self development / learning + Communication skills + Planning and organizing skills to collaborate with other customer facing personnel + IT literacy + Direct selling experience in healthcare industry is advantageous All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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