Additional Considerations (if any): - At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. Job Description: Job Title: Media StrategistDepartment: Marketing FLSA: Salary Revision Date: 12/2025 General Function: The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind. Reporting Relationships: Accountable and Reports to: Director, Paid Media Direct Reports: None Primary Responsibilities: Campaign Execution & Optimization + Develop and implement comprehensive media strategies that align with marketing goals and brand objectives. + Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable). + Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift. + Oversee trafficking, tracking, and QA of creative assets and pixels/tags. Budget Management + Manage media budgets by campaign, track pacing, and flag over/underspend. + Ensure campaigns align with financial goals and deliver strong return on investment. Cross-Functional Collaboration + Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables. + Coordinate with agencies and media partners as needed. Reporting & Insights + Develop regular performance reports and insights to inform stakeholders. + Translate data into actionable recommendations to improve future media strategies. Process & Documentation + Maintain campaign documentation, timelines, and media plans. + Contribute to playbooks and best practices. Qualifications + Bachelor’s degree in Marketing, Advertising, Communications, or related field. + 5–7 years of experience in media planning and buying, preferably in-house or agency-side. + Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools. + Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools. + Excellent organizational, communication, and project management skills. + Ability to manage multiple campaigns and priorities simultaneously. Preferred Qualifications + Experience in retail, grocery, CPG, or e-commerce environments. + Familiarity with attribution modeling, incrementality testing, or MMM. + Working knowledge of third-party data providers, DSPs, and advanced targeting strategies. Competencies + Strategic Thinking: Ability to develop long-term media plans that align with business goals. + Analytical Acumen: Comfortable working with data to evaluate performance and inform decision-making. + Communication Skills: Excellent verbal and written communication for internal collaboration and external negotiations. + Attention to Detail: Ensures accuracy in media buying, reporting, and budget management. + Deadline-Driven: Consistently meets project deadlines and campaign launch dates while maintaining high-quality work. + Adaptability: Stays flexible in a fast-paced and changing media environment. + Collaboration: Works well across departments and with external vendors to execute integrated campaigns. + Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously. Are you ready to smile, apply today. Employment is contingent upon the successful completion of a pre employment drug screen.