Role Purpose & Key Responsibilities

Role purpose:

The Media Relations: Advocacy & Research role is responsible for managing media relationships that support advocacy initiatives and strengthen the work of External Affairs & Legal & Regulatory, assist in developing policy content and to contribute to the advocacy and research activities, as well as support programs that build VTPLC’s strategic areas. This includes but not limited to; op-eds, paper launch, thought leadership forums, etc.

Key Responsibilities: 

Developing and executing media relations strategies and placement for advocacy and research initiativesBuilding relationships with key media contacts to secure positive coverage of advocacy and research effortsConducting research and analysis to inform External Affairs strategiesDeveloping messaging and materials to support External Affairs effortsMonitoring media coverage and analyzing trends related to the organization's advocacy and research initiatives.Collaborating with cross-functional teams to ensure consistent messaging across all media channels

 

Qualification, Core Competencies, Knowledge and Experience University Degree.  Preferably with a major in Mass Communication, Public Relations and/or AdvertisingProject management/planning skillsMinimum 3-5 years’ experience in communications field.Understanding of marketing and communication principlesStrong interpersonal skills.Excellent written and verbal communication skills.Computer literacy in Word; Outlook; PowerPoint presentations & design; Excel.Ability to manage and maintain key relationships with various internal stakeholders and external service providersAbility to compile communication content (including but not limited to: email flashes, brochures, SMS messages, articles etc.) and disseminate messages across various internal channelsAbility to manage the intranetAbility to write agency briefs as necessary