Additional Considerations (if any): - At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. Job Description: Job Title: Media Planner Department: Retail Media FLSA: Exempt General Function: The Media Planner is a key member of the RedMedia – Hy-Vee Media Network team. This role is responsible for developing strategic, omni-channel media plans, leveraging onsite, offsite, and in-store tactics to drive business results for our brand partners. The Media Planner will work cross-functionally with Sales, Analytics, Marketing, and Ecommerce to develop audiences, determine products, and ensure proper and timely execution. Core Competencies: + Partnerships + Growth mindset + Results oriented + Customer focused + Professionalism Reporting Relations: Accountable and Reports to: Director, Media Planning & Ad Operations Positions that Report to you: None Primary Duties and Responsibilities: + Develop and implement media strategies aligned with marketing objectives and target audience demographics. + Analyze market trends and consumer behavior to optimize media plans. + Maintain relationships with media vendors to ensure competitive pricing and added value opportunities. + Negotiates media buys, pricing, and media placement scheduling with vendors. + Conduct research to identify target audiences and media consumption habits. + Utilize demographic data and market research to refine media strategies. + Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization. + Utilize analytics tools to track key performance indicators (KPIs). + Work closely with creative teams to ensure that ad creatives align with media strategies. + Provide input on ad formats and placements for maximum impact. + Stay up to date on industry trends, emerging technologies, and new media opportunities. + Recommend innovative and effective media solutions to enhance campaigns. Knowledge, Skills, Abilities, and Worker Characteristics: + Previous experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media + Strong attention to detail + Proficient computer skills including Excel + Exhibits a great attitude with good relationship building skills + Ability to communicate well in written form and verbally + Takes initiative, forward-thinking, resourceful and curious, with the ability to work across different departments + High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends. Education and Experience: + Bachelor's degree in Marketing, Advertising, Communications, or a related field. + 2-3 years related experience, preferably in an agency or retailer setting + Strong analytical and strategic thinking skills. + Excellent negotiation and communication skills. + Familiarity with media planning tools and software. + Ability to work collaboratively in a fast-paced environment. + Detail-oriented with strong organizational skills. Physical Requirements: + Visual requirements include: ability to see detail at near range with or without correction. + Must be physically able to perform sedentary work: operating a computer, occasionally lifting or carrying objects of no more than10 pounds, and occasionally standing or walking. + Must be able to meet with customers. + Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions. Working Conditions: The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines. Equipment Used to Perform Job: Laptop and/or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specificposition. Financial Responsibility:Budget Management Contacts:Daily contact with key RedMedia stakeholders, marketing, ecommerce, creative, and billing teams in addition to brand partners and technology vendors. Confidentiality:Access confidential information, including advertising rates, pricing information, and store sales and marketing events. Are you ready to smile, apply today. Employment is contingent upon the successful completion of a pre employment drug screen.