Key Responsibilities:

Lead media planning efforts, with a primary focus on performance media within the RED platform.Develop and implement strategic media campaigns that align with business objectives and target audiences.Lead the agency to make the media plan down to earth to drive the ROI and traffic to JD/Tmall platform.Analyze media, content, and target audience interactions to uncover opportunities for enhancing media effectiveness.Provide end-to-end media support for offline channels, including OOH advertising and other channel’s campaigns etc.Collaborate with cross-functional teams to ensure cohesive messaging and effective resource utilization across all media formats.

Qualifications:

3 years above experience in Media planning area. Proven experience in media planning and execution, particularly in performance media. Prefer the candidate with RED platform experience and knowledge.Strong understanding of media REE concepts, operations, and stewardship practices.Proficient in data analysis and reporting, with the ability to derive actionable insights.Good communication and data analysis skills, with a collaborative mindset.Good with English speaking and writing. Bachelor degree or above.