Overview Drive integrated media strategy and plans for Pepsi core (blue) and NS (black) based on the AOP objectives to achieve overall KPIs; Lead holistic media plan and execution at campaign basis across all media types including mass media, digital activities, content sponsorship and social seeding; Explore and develop innovative media touch points and media models to enhance the brand connection with youth Key contact window for internal and external communication for assigned brands’ media strategy and plans. Develop digital and OOH innovation: Explore the opportunities with mega media partners such as Tencent, Alibaba and Douyin for E2E solutions for all beverage brands; Develop digital interactive campaigns with cutting edge technology on top media platforms for Pepsi thematic campaigns Create innovative media model for Pepsi music platform via high-tech approach Explore innovative OOH formats for long term build equity building Responsibilities Drive integrated media strategy based on media trend/consumer insights for assigned beverage brands; Work closely with media/social agencies and cross-function teams to develop integrated media plans and ensure the seamless execution; Act as a key contact window for internal and external communication of media campaigns including media brief, media plan, media KPI setting, spotplan, media execution and campaign review; Manage media budget and ensure the usage on track; Drive media efficiency on the understanding of the role of different media and their impact on business; Lead digitalization pilots for assigned beverage brands to improve and optimize the efficiency via cooperation with CEM team; Identify and develop innovative or unique digital media opportunities to build brand occasional salience; Make forward-looking recommendations on media strategy and digital/OOH innovation. Qualifications 8 years+ experience in China marketing/media industry F&B industry experience preferred Bachelor degree or above A proven track record of integrated media campaigns across all media platforms including digital and mass media. Digital/social experience for youth brands is preferred. Programmatic buy experience of PD/PDB Media agency management experience Be creative and innovative