Santo Domingo, DOM
3 days ago
Media & Content Manager
**Media & Content Manager** **Nestlé República Dominicana** **Main objective…** Leads, inspires, develops, challenges and coordinates market brand communications. Supports marketing and business managers to accelerate strong brand growth. **A day as Media & Content Manager** + Works with consumer insight teams to sufficiently understand target consumers portrait and then to identify how best to measure the performance of newly created / repurposed assets. + Supports the brand owner in the creation of the Brand Essence that will govern everything the brand will say and do. + Collaborates in the creation of the CEF to drive communication that will move consumers from awareness to loyalty and ultimately to advocacy. + Ensures full adoption of BEP process from creation of the Big Idea brief (including a single minded Ownable Brand Proposition) to execution of the campaign idea for brands. + Masters development of audience and contact point strategies in order to deliver personalized communications that drive brand performance. + Ensures communications are respectful of Brand Properties and protect the company’s reputation long-term. + Provides guidance to improve communication through packaging design, POP material and services. + Identifies commonalities of communication needs and fosters joint campaign developments to serve multiple markets or businesses within a market. + Monitors consumer communications to ensure they are aligned to the guidelines defined. + Provides input on the POEM roadmap, championing the philosophy and tools development. Provides best practices for creating and sharing of content. + Supports the development and maintenance of productive and collaborative partnerships with communication agencies. Evaluates them (APRAIS) and works on improvements. **What makes you succesful** + 8+ years experience in consumer marketing at Nestlé or equivalent FMCG or advertising agency experience in account management, strategic planning, and / or executive management function. Ideally experience in both. + Experience in leading and managing small teams of experts. + Recognized expert in brand communication online & offline. + Fluent English + Strong Negotiation and communication skills
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