Media & Content Manager
Nestle
**Media & Content Manager**
**Nestlé República Dominicana**
**Main objective…**
Leads, inspires, develops, challenges and coordinates market brand communications. Supports marketing and business managers to accelerate strong brand growth.
**A day as Media & Content Manager**
+ Works with consumer insight teams to sufficiently understand target consumers portrait and then to identify how best to measure the performance of newly created / repurposed assets.
+ Supports the brand owner in the creation of the Brand Essence that will govern everything the brand will say and do.
+ Collaborates in the creation of the CEF to drive communication that will move consumers from awareness to loyalty and ultimately to advocacy.
+ Ensures full adoption of BEP process from creation of the Big Idea brief (including a single minded Ownable Brand Proposition) to execution of the campaign idea for brands.
+ Masters development of audience and contact point strategies in order to deliver personalized communications that drive brand performance.
+ Ensures communications are respectful of Brand Properties and protect the company’s reputation long-term.
+ Provides guidance to improve communication through packaging design, POP material and services.
+ Identifies commonalities of communication needs and fosters joint campaign developments to serve multiple markets or businesses within a market.
+ Monitors consumer communications to ensure they are aligned to the guidelines defined.
+ Provides input on the POEM roadmap, championing the philosophy and tools development. Provides best practices for creating and sharing of content.
+ Supports the development and maintenance of productive and collaborative partnerships with communication agencies. Evaluates them (APRAIS) and works on improvements.
**What makes you succesful**
+ 8+ years experience in consumer marketing at Nestlé or equivalent FMCG or advertising agency experience in account management, strategic planning, and / or executive management function. Ideally experience in both.
+ Experience in leading and managing small teams of experts.
+ Recognized expert in brand communication online & offline.
+ Fluent English
+ Strong Negotiation and communication skills
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