About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 

Role Summary and Impact

We are looking for a talented and passionate Marketing Mix Model Consultant to join our team. In this strategic role, you will be responsible for developing and implementing Marketing Mix Modeling (MMM) models for a diverse portfolio of WPP clients. You will work closely with our agency teams and directly with clients, providing key insights to optimize marketing strategies and maximize ROI.

Key Responsibilities

MMM Model Development and Implementation:

Design and build robust and accurate MMM models using sales data, marketing data, and external factors. Manage the entire MMM project lifecycle, from data collection to results presentation. Utilize advanced statistical software and techniques for data analysis.

Analysis and Interpretation of Results:

Analyze MMM model results to identify business performance drivers and optimization opportunities. Translate complex findings into clear and actionable insights for clients. Provide data-driven strategic recommendations to improve marketing campaign effectiveness

Collaboration with Agency Teams and Clients:

Collaborate with account, strategic planning, and media teams within GroupM agencies to define MMM project objectives. Present results and recommendations to clients in a clear and persuasive manner. Provide support and training to agency teams on the use of MMM models.

Research and Development:

Stay up-to-date on the latest trends and methodologies in the field of Marketing Mix Modeling. Contribute to the development of new techniques and approaches to improve the effectiveness of MMM models.

Requirements

Bachelor's degree in Statistics, Marketing, or a related field. Proven experience (at least 2 years) in developing and implementing Marketing Mix Modeling models or analyzing business and media data. Familiarity with statistical software such as R, Python, SAS, SPSS, or similar is considered a plus. Solid knowledge of statistical modeling techniques, regression, time series analysis, and machine learning. Excellent analytical, problem-solving, and critical thinking skills. Excellent communication, presentation, and interpersonal skills. Ability to work independently and as part of a team. Strong client and results orientation. Excellent knowledge of English.

What We Offer

The opportunity to work on challenging and innovative projects for some of the world's largest brands. A dynamic and collaborative work environment. Opportunities for professional growth and skills development. A competitive compensation package and attractive benefits.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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