Responsibilities:

Help in the 3/10 years Strategic plan through Evaluating where the business stands today using extensive consumer and business analysis, identify current gaps, future opportunities building on consumer trends and size pf prize. Establish 3/10 years innovation pipeline and ensure setting the business into winning innovation platforms. Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed. Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD Ensure consistent brand look and feel across MEA in line with Brand Guideline Lead innovations projects and set winning 6ps for innovations. Track innovations and keep close monitoring and take corrective actions when needed.

Qualifications:

Minimum 3- 5 years in marketing (or marketing related) experience. Strong proficiency in Arabic and English. Passionate for food, culture and new trends. Strong analytical skills and data-driven thinking. Proven practical experience in applying testing/experimentation methodologies and optimization strategies. Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions. Result driven and consumer oriented. Proactive approach in resolving problems and challenges. Strong leadership skills.