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Hello there! We’re Vodafone Intelligent Solutions (also known as _VOIS) and we’re looking for a

 

 

Marketing Automation Specialist

 

Your role in a nutshell: 

 

To provide best practice guidance on marketing campaign planning, design, and execution to ensure maximum campaign effectiveness, using marketing automation tools. To take proactive action to improve the quality and quantity of contact data using external sources where necessary. To provide post-campaign reports offering an insight into trends, analysis, and areas for improvement.

The role will undertake the following activities on a regular basis:

•    Build and deploy campaigns and lead-nurturing programs using marketing automation tools (Eloqua or similar). 
•    Set up and execute tasks related to customized landing pages, email campaigns, and lead scoring rules. 
•    Create a marketing dashboard with key performance indicators that automatically updates to reflect current marketing activity. 
•    Co-create and run integrated digital campaigns including email, webinars, online ads, landing pages, and whitepaper programs. Collaborate with marketing, sales, and content teams to create targeted, personalized messaging and content for different audience segments. 
•    Manage the quality, quantity, and updates of the contact database to support lead generation objectives. 
•    Oversee data entry governance in both Eloqua and Salesforce.com. 
•    Manage operational, administrative, and reporting responsibilities for the lead generation and nurturing program, including partner fulfillment requests. 
•    Produce campaign reports (bi-weekly, monthly, quarterly, and annual) and summaries for Inbound, Nurture, and Outbound telemarketing programs using Excel and PowerPoint

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What will you do:

 

•    Assist in designing integrated digital campaigns including e-mails, webinars, landing pages.
•    Create and execute digital campaigns and lead-nurturing programs using marketing automation tools (e.g., landing pages, emails, forms etc.) individually.
•    Run regular activity reports, detailing all digital customer touch points touchpoint; update and improve reporting, inform key stakeholders of account activity.
•    Proactively create data segmentation filters, groups and distribution lists for campaigns, lead scoring and nurturing programs for segmentations that will minimize ‘junk leads’, lead fatigue and unsubscribe rates. 
•    Promote testing where appropriate as a method of applying ‘marketing intelligence’ to each campaign.

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What you will bring to the team:

 

•    3-5 years B2B marketing experience in creating and delivering digital marketing campaigns through automation tools (Eloqua, Salesforce Marketing Cloud, Pardot, Marketo or similar).
•    Strong reporting & analytical skills, systems thinker.
•    Good inter-personal and communication skills and fluent in English.
•    Customer relationship management, problem solving, organization, priority, and deadline management skills. 
•    Tact and diplomacy. Good problem-solving skills. Can-do attitude.

 

 

In return we provide you with:
 

A dynamic environment where innovative ideas are always welcomeA collaborative community where your professional goals and work are supported by a diverse teamA supportive internal coaching and mentoring cultureCorporate assets including a laptop and mobile phone with subscription (unlimited voice, text message, and data within the EU)Cafeteria packagePrivate Medical ServicesEmployee Assistance Program to support your wellbeing and mental healthLife and accident insuranceYou can work remotely overseas for 20 days a year16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoptionYou and your family members can enjoy several discounts from our partnersYou will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week
 

 

#movewithus #_VOIS #VOISHU #LI-Hybrid

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.