Job Description

An expert Martech Lead with a deep expertise in sophisticated marketing technology solutions, specializing in the integration and management of advanced platforms to drive customer insights, automate processes, and enhance cross-channel campaign performance. Proven ability to leverage cutting-edge tools, data science, and AI to innovate and optimize marketing strategies.

Key Skills and Platforms:

Advanced Martech Platforms:Customer Data Platforms (CDP): Tealium AudienceStream, Salesforce CDP, mParticleData Management Platforms (DMP): Lotame, Neustar, Adobe Audience Manager (specialized use)Demand-Side Platforms (DSP): AppNexus, Xandr, Index ExchangeContent & Personalization Engines: Optimizely, Adobe Target, Monetate, Dynamic YieldMarketing Orchestration & Automation: SAP Customer Data Cloud, SAS Customer Intelligence, Salesforce Marketing CloudIdentity Resolution & Data Unification: LiveRamp, The Trade Desk Unified ID, UID 2.0Data & Analytics Technologies:Programming & Data Handling: Python (with Pandas, NumPy, Scikit-learn), R, SQL (advanced querying, data pipeline automation)Data Lakes & Warehouses: Databricks, Snowflake, Google BigQuery, Azure Synapse AnalyticsBusiness Intelligence & Visualization: Power BI (advanced modeling), Tableau, LookerData Integration & ETL: Talend, Informatica, Azure Data Factory, FivetranCampaign & Media Activation:Programmatic Platforms: The Trade Desk, DV360 (Display & Video 360), SpotX, MediaMathAd Servers & Dynamic Creative: Celtra, Google Studio, SizmekMedia Optimization & Attribution: Visual IQ, Nielsen Attribution, Attribution AppMeasurement & Analytics Tools:Web & App Analytics: Google Analytics 4, Adobe Analytics 360, Heap AnalyticsHeatmaps & User Interaction: Hotjar, Crazy Egg, FullStoryMedia Performance & Audience Insights: Nielsen DCR, comScore, BritePoolCloud & Infrastructure:Cloud Platforms: Microsoft Azure (Data Factory, Machine Learning), AWS (S3, Glue, SageMaker), Google CloudAI & Machine Learning: Google Cloud AI, Azure Machine Learning, DataRobot, H2O.aiAI for Creative Development: Adobe Sensei, Runway ML, Lumen5Other Technologies & Integration:APIs & Data Integration: GraphQL, REST APIs, custom SDKsIdentity & Privacy Technologies: UID 2.0, Decentralized Identifiers (DIDs), Consent Management Platforms (OneTrust, TrustArc)





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