By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **People First** - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. **Our people are the heart of Takeda.** **Our team is growing and for this we need bright minds with creativity, curiosity and flexibility – what talent do you have?** **Role Overview** We’re seeking a hands-on Marketing Technology Lead to join our **Data, Digital & Technology** team at Takeda Iberia. You will manage and oversee the daily operations of our enterprise marketing stack while driving innovation through new marketing technologies, ensuring best-in-class content delivery and user experience. You will be the point of contact with regional and global teams to continuously evolving our marketing strategies with emerging technologies. **Key Responsibilities** _Marketing Technology Operations_ + **Research & Recommend:** Evaluate emerging marketing-tech vendors and platforms; propose solutions that optimize reach, efficiency and ROI. + **Administer & Operate:** Serve as Salesforce Marketing Cloud administrator—manage user roles, business units, data extensions, journey builder, email studio, mobile studio, and automations. + **Campaign Activation:** Collaborate with cross-functional teams to enable omnichannel campaign execution using platform capabilities such as automation, segmentation, modular content workflows, and consent management using enterprise tools. + **Integration & Architecture:** + Integrate Salesforce Marketing Cloud, CDP and related systems (e.g., CRM, analytics, web CMS) via APIs and middleware. + Architect and maintain a coherent, scalable marketing-technology ecosystem. + **Data Quality & Governance:** Monitor data ingestion and hygiene; establish SLAs and dashboards to track performance, deliverability, and engagement metrics. + **Technical Review & Decommissioning:** + Conduct regular technical and security reviews of existing marketing products. + Identify, sun-down or consolidate under-utilized or redundant tools. + **Vendor & Budget Management:** + Negotiate contracts, manage licensing budgets, and approve new purchases in alignment with procurement policies. + Track spend and ROI across all marketing-tech investments. _HCP Portal (Takeda Pro) Management_ + **Drupal CMS & Webmastering level:** + Lead content deployment, site configuration, module updates, and performance optimization. + Ensure accessibility, security patches, and compliance with internal governance. + **User Experience & Support:** + Troubleshoot portal issues; liaise with external agencies or IT for backend fixes. + Train internal stakeholders on CMS workflows and best practices. _Cross-Functional Collaboration & Enablement_ + Partner with global and regional stakeholders to understand business strategy and design solutions aligned to business needs. + Work closely with Data & Insights team to maintain reporting dashboards and deliver actionable analytics. + Provide technical and functional support for digital marketing capabilities until platform support operational processes and tools are mature enough for transfer to a steady state, run organization. + Work closely with Legal, Compliance, and IT Security to ensure all marketing technologies and platforms meet regulatory requirements. **Qualifications & Experience** + **Education:** Bachelor’s or Master’s in Computer Science, Information Systems, Marketing Technology or related field. + **Experience:** + 5+ years in a marketing-technology or marketing-operations role within a regulated industry (pharma, biotech, healthcare preferred). + Deep hands-on expertise with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio). + Strong knowledge of Salesforce Data Cloud (Customer Data Platform) and data integration patterns. + Proven Drupal CMS administration and webmastering experience. + **Technical Skills:** + Proficient in HTML5, CSS, XML, JavaScript, SQL, and RESTful APIs. + Familiarity with middleware platforms (e.g., Mulesoft,) for system integrations. + Understanding of data governance, privacy (GDPR), and security best practices. + **Soft Skills:** + Excellent project management and organizational abilities. + Curious to learn new skills and explore new technologies and platforms + Strong communicator—able to translate technical concepts for business stakeholders. + Analytical mindset with a focus on continuous improvement and innovation. **Desirable qualifications** + Experience with additional marketing-automation platforms: Adobe Campaign or similar tools. + Knowledge of agile/SCRUM methodologies and CI/CD pipelines. + Certifications in Salesforce Marketing Cloud and Drupal. + Experience with other MarTech stack (e.g. SpotME, Brightcove, etc) **Locations** Madrid, Spain **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time