Job Description We’re looking for a strategic and data-informed Marketing/Demand Generation Strategist to design and execute programs that convert awareness into meaningful engagement and qualified opportunities. This person will play a key role in translating our Account-Based Marketing (ABM) strategy into actionable, measurable demand generation plans. The ideal candidate has deep experience in B2B demand generation and knows how to build a connected buyer journey; one that nurtures target accounts from cold outreach to discovery call. They understand both the art and science of marketing: how to pair content strategy, paid media, email, and social channels into a cohesive path that educates and engages decision-makers. Key Responsibilities • Strategy Development o Deeply understand our ideal customer profile (ICP) — industries, roles, pain points, and motivations. o Audit existing marketing and sales assets to identify gaps, strengths, and opportunities to better support the buyer’s journey. o Develop a multi-touch demand generation framework that guides target accounts from awareness to interest to engagement. o Define how outreach, content, retargeting, and nurture efforts work together to create a cohesive ABM experience. • Campaign Design & Execution o Collaborate closely with the Marketing Director, Pardot Admin, Social Media Manager, Paid Media Specialist, Copywriter, and the Strategic Account Business Development role to build and execute integrated campaigns. o Translate strategy into actionable plans with clear stages, messaging, and conversion goals. o Partner with the content and creative teams to ensure assets support each step of the buyer’s journey. o Define and optimize conversion points — from first touch to booked meeting. • Measurement & Optimization o Establish KPIs for demand generation success (e.g., engagement rate, account activation, pipeline contribution). o Work with the Pardot Admin to track, measure, and report campaign performance by account, persona, and channel. o Analyze campaign data to identify what’s driving awareness, engagement, and conversions, and use those insights to refine strategy. • Cross-Functional Collaboration o Partner with the Strategic Account Business Development lead to ensure alignment between marketing programs and outreach strategy. o Serve as the bridge between content, paid, and automation efforts, ensuring every channel contributes to the same journey. o Provide strategic direction to campaign contributors and ensure all deliverables reinforce the ABM strategy. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements - 5+ years of experience in B2B demand generation, ideally within professional services, financial services, or consulting. - Strong understanding of Account-Based Marketing (ABM) principles and how to operationalize them through multi-channel campaigns. - Ability to map and optimize buyer journeys from awareness to conversion. - Experience designing and measuring multi-touch campaigns that drive pipeline growth. - Proficiency with marketing automation and CRM tools (Pardot, HubSpot, Salesforce, or similar). - Exceptional analytical skills and ability to interpret campaign data into actionable insights. - Fluent in English - Experience specifically with Salesforce CRM/Pardot - Experience running ads