Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

Core responsibilities:

Oversee daily marketing operations, optimizing workflows, tools, and reporting processes while acting as the primary liaison between cross-functional teams (Business Development, Demand Gen, Digital, Events, etc.).Take on project management responsibilities, leading key initiatives from inception to completion, ensuring alignment with business goals and on-time delivery.Manage and optimize the LeanData platform, ensuring accurate lead routing, solving misattribution issues, and refining lead scoring models for improved funnel performance.Prepare and analyze monthly/quarterly marketing reports, delivering actionable insights on attribution channels, conversion rates, and campaign effectiveness to senior leadership.Gain hands-on experience with coding (Python) and analytics tools (Tableau) to automate processes, enhance reporting capabilities, and provide deeper insights into marketing performance.Oversee all aspects of lead management, including lead uploads, routing accuracy, and issue resolution, ensuring smooth integration with marketing campaigns and operational processes.Continuously improve lead automation and reporting processes, ensuring scalability and alignment with evolving business needs.Develop reports on campaign performance, form/email activity, and contact engagement with a focus on year-over-year analysis, collaborating with data teams to ensure data quality and consistency.

Qualifications3+ years of experience in marketing operations, preferably in a B2B environment within financial services.Proven ability to manage multiple projects simultaneously.Strong expertise in marketing and sales technology tools (Eloqua, Salesforce, Tableau, 6sense, Zoominfo, Drift).Extensive, hands-on experience with LeanData, including building complex routing graphs, automating key processes, and collaborating closely with the Global teams and Marketing Operations leaders across the organization.Advanced analytical skills with experience in performance measurement, data visualization, and ROI analysis.Excellent communication skills, both oral and written, with the ability to present complex data to senior leadership.Strong project management skills and the ability to manage multiple stakeholders and deadlines in a fast-paced environment.Highly organized with meticulous attention to detail and a strong commitment to quality.Proficient in Microsoft Office Suite (especially Excel and PowerPoint).

Additional Information

This is a permanent remote home-based role in Costa Rica. No relocation available.

Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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