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Job DescriptionLBG Leeding Builders Group, a premier builder in New York City, has an exciting opportunity for a Marketing Specialist II. This position will report to the LBG HQ in Midtown Manhattan.
We are seeking a results-driven Marketing Specialist II to help shape, deliver, and elevate our brand and marketing strategy. In this role, you will play a key part in strengthening brand awareness, supporting business growth, and driving meaningful engagement with clients and stakeholders.
You will develop and execute integrated marketing initiatives using a wide range of tools and channels, ensuring our brand is consistently represented and aligned with business objectives. This position is ideal for a strategic marketer who enjoys balancing creativity with data-driven decision-making.
PURSUITS & PROPOSALS
Coordinate the Company’s efforts to respond to RFQs/RFPs for new projects and engagements.Review submission requirements for Request for Qualifications (RFQs) and Requests for Proposals (RFPs) and develop strategy for how best to present the Company’s experience and credentials.Proactively gather materials from project team and technicals services department. Write, edit, and coordinate proposal content, ensuring compliance with client requirements.Prepare and layout content in InDesign and produce hard copies, if required.Develop PowerPoint presentations used by the Company as a visual aid during interviewsDIGITAL FOOTPRINT
Regularly develop content and post to the Company’s social media channels.Remain appraised of the most current and most applicable social media platforms for use by the Company in consideration of client mix, geography, and intended audience.Maintain the company’s website (hosted by Wix) including the addition of new project pages.EXTERNAL PROMOTION
Creates marketing plans for specific campaigns identifying suitable channels and tactics.Prepare submissions for industry competitions (e.g., Engineering News Record (“ENR”), Associated Builders and Contractors (“ABC”), Professional Women in Construction (“PWC”), etc.).Monitor industry publications (e.g., The Real Deal, Crain’s New York Business, Commercial Observer, YIMBY, ENR, etc.) for content mentioning the Company to use for internal and external publicity.Create advertisements for industry publications and events.INTERNAL PROMOTION & EMPLOYEE ENGAGEMENT
Champion a quarterly Company newsletter including the development of content through interviews with employees, reporting on recent achievements, and development of other content intended to promote the company and foster employee engagement.Lead efforts to promote the Company’s achievements at the main office, including but not limited to selecting project photos to display and coordination the production and hanging of same.INDUSTRY ENGAGEMENT
Coordinate with industry group marketing plans and campaign efforts (e.g., The Real Estate Board of New York (“REBNY”), Associated Builders and Contractors (“ABC”), etc.).Identified appropriate opportunities to attend industry events and secure speaking engagements.DATABASE MANAGEMENT
Develop a well-organized library of frequently used Company content (e.g., narratives, project descriptions, resumes, project photos) and update regularly.Enter, update, and maintain pursuit data in the AECOM’s database of record (i.e., Salesforce Lighting) in a timely manner.EVENT COORDINATION
Assist with the organization and professional execution of company events, including coordination with Company administrative staff and third-party vendors.Oversee the organization and execution of “topping out” ceremonies, including the selection of vendors (e.g., catering, audio visual, photography, branded gear, etc.).Assist with operations leadership and human resources with the Company’s participation in university career fairs, including the development of collateral and other promotional material.BUSINESS STRATEGY & GROWTH
Research potential new clients in support of pursuit capture activities.Assist with the marketing plan and positioning for entry into geographies and market sectors.GRAPHIC & CREATIVE WORK
Create graphics for use in social media, proposals, website, etc.About Construction Management—Leeding Builders Group (LBG)
Leeding Builders Group (LBG) is a New York-based construction manager specializing in open shop commercial, residential and hospitality projects. Founded on a reputation of professionalism and quality, with the financial backing of AECOM, we are one of New York City's premier builders.
As a separately branded entity of the AECOM Construction Management group, LBG operates independently with its own management structures and resources.
LBG - The Best Of Both Worlds. - YouTube
Qualifications
Minimum Requirements:
BA/BS Marketing, Business Administration, Journalism or similar curriculum and 2 years of experience in marketing or demonstrated equivalency of experience and/or education.Proficient in InDesign, Illustrator, Photoshop, PowerPoint, Excel.Preferred Qualifications:
BA/BS in Journalism, English, Communications, Marketing or a related field2+ years of relevant proposal writing experience a plusPrior experience in the construction industry strongly preferredOrganizational and administrative skills, including the ability to manage and complete varied work tasks on scheduleExcellent verbal and written communication skills; ability to write and edit proposal materialsExperience with graphic design and layout.Additional InformationThis position does not include sponsorship for United States work authorization now or in the future.Qualified applicants who are offered a position must pass a pre-employment substance abuse test.This position is not hybrid nor remoteThis position may occasionally be required in the evenings or weekends to meet deadlinesAbout AECOM
AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, flexible work options, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.
AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of $16.1 billion in fiscal year 2024. Learn more at aecom.com.
What makes AECOM a great place to work
You will be part of a global team that champions your growth and career ambitions. Work on groundbreaking projects - both in your local community and on a global scale - that are transforming our industry and shaping the future. With cutting-edge technology and a network of experts, you’ll have the resources to make a real impact. Our award-winning training and development programs are designed to expand your technical expertise and leadership skills, helping you build the career you’ve always envisioned. Here, you’ll find a welcoming workplace built on respect, collaboration and community—where you have the freedom to grow in a world of opportunity.
As an Equal Opportunity Employer, we believe in your potential and are here to help you achieve it. All your information will be kept confidential according to EEO guidelines.