Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures\u2014and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

Position Overview

\u00A0

The Marketing Specialist sits within the LAB Events, Communities and Alumni team, reporting to the Senior Manager team lead. The role will be focused 45% on alumni events, relationship excellence, programme management. The remaining 55% will cover client community programmes and events, alongside wider UK events. Occasional travel is a requirement for this role.\u202F

\u00A0

What will you do

\u00A0

As a successful candidate, you will work closely with the Senior Manager - Alumni, Events & Communities (line manager) in executing and measuring the success of alumni engagement and client community events programmes which directly respond to LAB\u2019s commercial priorities and showcase the best of BCG to our alumni and client audiences across our three offices \u2013 with a particular UK focus. You will support these activities by:\u202F

End-to-end event delivery, including invites, venue sourcing, devising briefing decks, coordination and logisticsDevising content and topics to include in event delivery and post-event comms\u202F\u202FSupporting relationship excellence of alumni and client community audiencesCoordination of key alumni initiatives including internal and external communications\u202FTake a data-led approach by using it to inform programme management, maintenance and reporting.Alumni and client research and lead generation\u202F

Please note this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change

\u00A0

You're good at

\u00A0

Stakeholder engagement\u202F

Build, nurture, and maintain relationships with alumni and clients across functions and industries\u202FEffective, timely communication with senior and internal stakeholders across functions and industries\u202F\u202F

Event planning and delivery\u202F

Strong project management skills in event planning, coordination, logistics and delivery\u202FManage end-to-end Invitation and RSVP process\u202FDeveloping target alumni and client lists using CRM and run BCG \u2018approval processes\u2019 and respecting GDPR\u202FVenue and supplier sourcing and liaison\u202FOn the day event support including registration, greeting alumni/organisers as needed\u202F\u202F

Data support and maintenance\u202F

Ongoing upkeep of alumni data in CRM (e.g. Microsoft Dynamics), (activation of leavers and tagging)\u202FEvent tracking, reporting and analysis\u202F

Communications\u202F

Liaison as required across the global BCG marketing function (e.g. with subject matter experts, editorial team, counterparts in other countries etc.)Managing additional ad hoc mailings when required\u202FActively working to identify and disseminate both internal and external best practice

Other attributes\u202F

Working in a fast-paced dynamic organization\u202FBeing a team player\u202FStaying organized, communicative and making progress amidst a high volume of complex projects and stakeholders\u202F

What You'll Bring

You Bring (Experience & Qualifications)

4+ years' experience in marketing/events/alumni relations coordinator role\u202FFluency in English \u2013 both oral and written\u202FStrong project/event management skillsExcellent writing skills\u202FProficiency in using Microsoft Power BI, Microsoft Engage, Marketo, Adobe Photoshop, a plus\u202FStrong communication skills, resourceful and creative\u202FAble to work in a fast-paced, complex environment, ready to jump in with solutions to problems and run with them\u202F

Who You'll Work With

BCG\u2019s Marketing & Communications team drives the firm\u2019s reputation as a thought leader. We work to strengthen and protect BCG\u2019s brand, advance our business agenda and partner with management to engage with our key audiences through tools such as global thought-leadership publications, earned media (working with Media relations team), alumni outreach, recruitment marketing, and social media. In this role, you\u2019ll work with:\u202F

BCG Alumni\u202F& ClientsLAB MDPs and both global and local topic experts\u202FLAB Marketing & Communications Team\u202FLAB Careers Team\u202FGlobal Marketing & Communications teams\u202FWider network of London office and LAB system staff\u202F

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
BCG is an E - Verify Employer. Click here for more information on E-Verify.