Imagine yourself… · Doing meaningful work that makes a vibrant impact on the world around you. · Growing your expertise and expanding your skillset with every project. · Collaborating with a bright, diverse, global team. It’s all possible with a role at X-Rite Pantone, the global leaders in color science and technology. X-Rite Pantone, a Veralto (https://www.veralto.com/purpose-values/) company, provides complete end-to-end color management solutions for clients in every industry where color matters. At X-Rite Pantone, you’ll deftly blend the art and science of color to help customers inspire, select, measure, formulate, communicate and match color so that users get color right the first time, every time. And along the way, you’ll build a vibrant career through rich skill-building opportunities, on-the-job learning, and coaching and training that supports your continued development and growth. **Job Title: Marketing Specialist/Administrator** **Department: X-Rite India Marketing Team** **Reports To: Marketing Manager** **Position Overview:** The Marketing Communication Specialist will be responsible for developing and implementing a localized strategic plan to drive X-Rite presence in various industry, which includes both internal and external communications: event marketing, media relations and effective dealer support campaigns. Will work closely with China and global Marketing team, Application and Sales team to enhance customer engagement and deliver results. **In this role, a typical day will look like:** + Organise and manage events and associated campaigns such as seminars, user groups, marketing events, workshops and conferences + Co-ordinate requirements for promotional material as defined by theGeneral/Regional Manager. + Assist with copywriting, artwork, and web workflow for planned print and digital marketing communications. + Handling logistics, vendors, finance and document works to perform marketing events + Designing layout for booth fabrications, arranging banners, poster to fulfil the construction for all events + Support the General/Regional Manager and marketing/Sales team by co-ordinating and collating content to support campaigns. + Assist with the maintenance of the CRM system and marketing automation tools. + Assist with content management upkeep including shared drives and content libraries. + Attend domestic trade fairs, satellite events, conferences and functions to promote our products as required + Post marketing updates through internal communication channels. + Evaluate ideas for marketing projects to assess feasibility and requirements in conjunction with the General/Regional Manager. + Keep up to date with industry specific trends and activities that are utilized to communicate with customers + Strong market research practices and techniques + Carry out other related tasks as required + Event Management: Plan, organize, and execute tradeshows, seminars, ensuring alignment with our annual marketing objectives and effective reinforcement of our brand image. + Dealer and Partner Support: Work closely with X-Rite dealers and channel partners to give support to their event, including marketing materials, gifts, etc. Good management of annual dealer sponsorship project to ensure its smoothly running and budget control + Content Localization: Ensure brochures and flyers are effectively localized for various industry, make local own materials/case study/press release with sales and AE team. Coordinate with vendor to print out marketing brochures, flyers, roll up banner, etc. + Media and Association: Establish and maintain relationships with industry media and association to boost potential opportunities, join its membership if necessary. + Gifts Management: Annual gifts selection and production, gifts application record management. + Sales Force Management: Provide support to the sales team regarding SFDC topic, including updating Sales Force user guide, arrange training to help sales improve funnel management skill. + Marketing warehouse: Manage the marketing warehouse to ensure the materials are good placed and stored. + Tradeshow and Seminar target: Responsible for achieving the tradeshow and webinar target based on annual Marketing VDM report. + Event and Marketing ROI Analysis: Monitor and report on event effectiveness and contribute to improving field marketing ROI. **The essential requirements of the job include** + Bachelor’s degree with Minimum 3 years’ experience in marketing event management responsibility + Fluency in English and Hindi is required. + At least 2-3 years of experience in marketing channels and operations + Convincing and open-minded personality with marketing flair + Attention to detail and ability to multi-task; highly organized + Experienced with MS Office including Word, Excel, and Outlook + Good PC user knowledge, CRM (Salesforce), would be an advantage + Proven experience in marketing communication, particularly in organizing tradeshows, seminars, and webinars. + Strong organizational and project management skills. + Excellent communication and interpersonal abilities. + Creative problem-solving skills with attention to detail. + Ability to multitask and meet tight deadlines in a fast-paced environment. X-Rite Pantone is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment _where purpose meets possibility_ : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way. At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. If you’ve ever wondered what’s within you, there’s no better time to find out. **Unsolicited Assistance** We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral. Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.