Marketing Specialist
Abbott
**RESPONSIBILITIES:**
**Four Main Responsibilities:**
50% - Support manage MND RED social media
20% - Support Marketing campaign execution & in-site media synergy
20% - Support Marketing assets development
10% - Competitor analysis
**Major Responsibilities/Activities:**
+ Work with social/media agencies on RED social media content including KOL/KOC selection, monthly spot plan, KPI checking and make sure achieve RED search index target;
+ Support on 3 key bursts of Marketing campaign including campaign brief, agency pitch, proposal and aligh with key stakeholders on detailed out-site/in-site media synergy like exchage for EC IP.
+ Work with design agency on brand asset development including SPP, KV, brand video, etc.
+ Monthly competitor analysis including 4P like product positioning, ingredient, benefit, pricing,etc.
**REQUIREMENTS:**
**Industry experience** **s** :
+ Food or Healthcare Nutrition industry experience preferred
**Position experiences:**
+ At least 1-2 years of sales experience & related experience in digital or E-commerce marketing is preferred.
**Language Skills:**
+ Excellent command of spoken and written of Chinese and English
**Language Skills:**
+ Excellent command of spoken and written of Chinese and English
**Computer Skills:**
+ Familiar usage of Microsoft Office Software;
**Mobility:**
+ ~ 25% of time will be on business trip
**Other Special requirement:**
+ Proactive, energetic and customer-oriented Open mind, internal share experience with good team spirit;
+ Result driven
+ Accountability
+ Learning agility
+ Team work
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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