Job Title

Marketing Specialist

Job Description Summary

The Marketing Specialist is responsible for the strategy and execution of critical marketing initiatives in a local market, from start to finish. This includes managing and assisting with the overall coordination, collaboration, and development of market-leading marketing and business development content and sales support collateral

Job Description

Responsibilities:   

Business Development-

Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teamsLead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approachManage incoming requests from fee-earners or collect information and scope of services pertinent to the requestEnsure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the processWork with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliatesFacilitate review of materials and address any feedback from fee-earners and key responsible affiliatesEnsure the delivery of a clean final product to fee-earner or clientShare best practices with broader Marketing team

Other Responsibilities-

Responsibilities include managing proactive marketing initiatives to increase awareness and interest in the market to elevate the position and perception of Cushman & Wakefield and its experts 

Contributes to the creation, design and development of materials as needed 

Working with the Marketing Manager, supports, and at time leads and manages, the business development process for proposals and presentations from commencement to material completion, interfacing directly with leadership and fee earners throughout the process as well as partnering with graphic designers  

Responsible for assembling, writing (or editing), and updating written content  

Coordinates and make edits and updates to marketing deliverables, delivering final, clean outputs 

Ensures best practice sharing and adoption  

Collaborates with peers across markets and functions and share work to increase the effectiveness and efficiencies of colleagues  

   

Qualifications:  

Bachelor's degree in marketing, journalism, English, or public relations preferred   

3+ years of experience  

Background services marketing and or Point of Sale marketing (proposal development, pitch development)    

Exceptional written and oral communication skills  

Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously  

Self-motivated approach with the ability to take initiative but works well in group environment  

An eagerness to learn new skills and subjects  

Proficiency in Microsoft suite (including PowerPoint), knowledge of Adobe applications also preferred   

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”