Marketing Specialist
Stryker
Work Flexibility: Hybrid
About the job:
Developing the Strategy and Marketing Plan:
Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, new product launch plans using the big picture marketing framework.Regional Marketing Insights and Objectives:Developing knowledge of the market and industry to gather relevant customer segmentation and value proposition data to generate insightful Voice of Customer and Voice of Sales on products, services and market trends.Supports the development of key communication messaging with a specific focus on the selling organization.Sales Support and Enablement:
Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.Gathers information for documents such as presentations, proposals or product guides to support local/regional sales teams.Medical Education:
Collaborate with key stakeholders and KOL Management.Strong interpersonal skills including written and oral communication to be able to communicate program logistics Organizational CapabilitiesInitiates/creates work group(s) to complete tasks as needed.Project Management:
Coordinate scheduling, servicing, testing, packing, shipment and receipt of equipment. Order disposable products for shows, labs, and educational events, maintain inventory and forecasting. Coordinates delivery, removal and safe disposal (demo, simulators/ tissue.)Responsible for all compliance requirements and necessary paperwork is completed. (i.e. grants/donations)Source program venues (i.e. hotel space, complete site inspections and obtain suitable contract with the venue and transportation vendor)Manage organization of meeting details (Faculty dinners, catering, a/v). Provide all agendas & logistical informationWhat you will be doing:
Basic understanding of marketing/sales related event coordinationBasic product and procedural knowledgeBasic understanding of competitive landscapeGeneral understanding of key customer groupsAdvanced understanding of educational program designStrong interpersonal skills including written and oral communicationCollaborate with cross-functional teams and execute Medical Education programsOrganize in-class or virtual coursesGather, track and organize data and information from Medical Education programsUnderstand and support our budgeting processUnderstand customer profileAbility to map customer profileUnderstand and provide input of training and medical education workstreamsUnderstand customer profile, and adapt curriculum pathwayAwareness of internal and external branding guidelinesAware of commonly used internal and external communication tools and channelsWho are we looking for:
Bachelor’s degree required1+ years of work experience requiredFresh graduate with marketing management degree welcome to apply1+ years Marketing Experience in medical device or Medical Education experience preferredExcellent marketing presentation skillset using the big picture marketing framework and good interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.Travel Percentage: 20%
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