Amazon Music is seeking a Marketing Specialist to create impactful marketing and merchandising
campaigns for the Music Merch/CD/Vinyl team.

This role is responsible for creating best-in-class
marketing campaigns that drive awareness, discoverability, and sales for newly launched merch and physical music products. The role oversees execution of key traffic and awareness channels including paid media execution, campaign oversight, positioning, copy, creative templates, and timing. The specialist will use insights and performance data to develop channel recommendations and best practices. The position also includes supporting our largest Artist Merch capsule launches, and developing marketing end-to-end marketing campaigns for our CDs & Vinyl business.

The ideal candidate is a strong project manager who is customer-obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. The candidate should be comfortable working independently, communicating regularly with stakeholders, and collaborating across Amazon Music, Amazon Fashion, and other cross-functional teams.

The role requires both strategic work (developing processes and trafficking plans) and tactical execution (building campaigns, analyzing traffic data, and improving workflows).

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.



Key job responsibilities
- Own key traffic and awareness channels including paid media strategy, campaign oversight, positioning, copy, creative templates, and timing.
- Analyze and track campaign paid media performance across key marketing channels, optimize results, and share learnings with the team.
- Support launching artist capsules across Amazon.com and Amazon Music, including end-to-end asset planning, execution, reporting, and optimization.
- Serve as the external traffic subject matter expert and create processes that simplify and improve traffic impact.
- Serve as the marketing single point of contact for Physical Music (CDs, Vinyl, Cassettes) marketing support

About the team
The Music Merch team operates within Amazon Music, an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music innovates at exciting intersections of music and culture — with Prime members enjoying music in shuffle mode and ad-free podcasts, and Amazon Music Unlimited offering on-demand access to 100 million songs in HD, Ultra HD, and spatial audio. The Music Merch team's mission is to bring the world's largest collection of authentic music merch to fans wherever they are, however they prefer to shop.