At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect
The Segment Manager Recon DTS - CEE direct region is responsible of structuring and executing marketing plans according to the company’s objectives as well as advancing support activities. He/she will provide marketing strategic support to Direct Markets and will work in close cooperation with CEEMA Indirect Markets Segment Manager to ensure strategic alignment and commercial execution of marketing tactics, that’s alongside the supervision and establishment of training calendar and educational programs for direct and indirect sales force.
How You'll Create Impact• Prepare and exercise marketing plans aimed at supporting existing portfolio/ecosystem of solutions and rolling out new brands in the markets to maximize the revenue.
• Responsible to execute marketing strategies aiming at enhancing portfolio profitability via Pricing, Portfolio and Country Mix
• Coordinate with Sales to implement the vision and objectives set by upper management.
• Support business intelligence activities as to Market research, local market dynamics, voice of customer feedback.
• Promote the company’s values within his/her responsibility.
• Ensure delivery of marketing activity within the allocated and set marketing budget.
• Report on brand/ geography performance and review product portfolio to achieve top line revenue, profitability targets and target portfolio mix objectives.
• Work with cross-functional team supporting relevant demand planning, forecasting, pricing, backorder management, and communications to the field as well as regulatory-related initiatives.
• Work collaboratively with the Medical Education Team in the coordination of educational activities aligned with our strategy.
• Monitor industry best practices.
• Report to upper management actual or potential opportunities or issues and makes proposal on how to improve.
• Overall 3D Portfolio Strategy, NPIs and Portfolio Optimization efforts.
• Prepare New Product Launches Plans, execute and track performance.
• Product Training to local Sales teams direct and indirect, OR nurses and HCPs.
• Preparation of IRR and business case for product registration.
Professional experience
• +7 years’ experience in a similar position in healthcare industry, with preference in a multinational environment
• Preferred Med/tech / Devices / Orthopedics experience
Special expertise
• Experience in all aspects of developing and managing marketing strategies.
• Business development
Education
• Bachelor’s Degree in Business or Marketing
Languages
• English Advanced level. Any additional CEE language is desirable.
Personal skills requirements
• Excellent written and verbal communication skills
• Formal presentation skills
• Experience in all aspects of developing and managing marketing strategies.
• Relevant product and industry knowledge
• Organization and planning
• Strategic thinking
• High analysis, problem-solving, judgement and decision making skills
• Adaptability
• Creativity
• Up to 70% within the assigned region
EOE/M/F/Vet/Disability