Onsite - This role is categorized as onsite. This means the successful candidate is expected to report to the Oshawa Elevation Centre on a full-time basis.
We are looking for individuals who will strive to make a difference by being bold – willing to respectfully share their ideas and listen to others; innovators – challenging the status quo when a vision requires a new way of thinking; collaborators – those who understand that a diverse team is stronger than any one individual; and are self-motivated – those who asks questions, and never stop looking at what’s next.
Overview
Working closely with and reporting to the National Marketing Manager – Chevrolet Cars & Crossovers, the Marketing Segment Manager (MSM) monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the existing Chevrolet Cars, Compact Crossovers and Mid-Crossovers portfolio
This role will be Hybrid in nature with some occasional travel required to US/ Canada.
Key Responsibilities
Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
Work closely with the Chevrolet Advertising & Communications Team & Chevrolet MSM counterparts to develop comprehensive marketing plans
Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, packaging, pricing and volume.
Develop strategic and concise brand plans and support the Chevrolet Advertising & Communications team with creative agency briefs
Assist in the execution of flawless product launches
Develop and present retail incentive proposals and go-to-market plans to leadership and regional teams as part of the monthly retail planning process (RPM)
Support model year refresh (MYR) process by providing direction and content to various internal functions for dealer and consumer facing tools and resources
Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
Liaise and support the PR team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
Develop impactful sales, marketing and training tools for field staff and dealership personnel
Develop, or support as required, the communication of vehicle ordering recommendations and production constraints to field staff and dealership personnel
Build relationships and interface with the Canadian Regional Teams, US Marketing Teams and Global Brand Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
Support development of unique Canadian brand positioning, as required


Additional Job DescriptionRequired Skills and Experience
Demonstrated strong communication and collaboration skills
Demonstrated interpersonal skills and ability to lead and influence various groups and levels
Demonstrated strong analytical skills with ability to manage large amounts of data
Demonstrated strong organization skills
Demonstrated ability to lead and manage projects of various scales
Demonstrated strength in Microsoft office - Excel and PowerPoint
Willingness to travel
Preferred Skills and Experience
Previous field sales experience considered an asset
Pervious marketing experience considered an asset
Bilingual (English/French) considered an asset
Education and Training
Post Secondary Education required
University degree (Bachelor of Commerce / Business with major in Marketing or Finance an asset) preferred
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
GM Vehicle Purchase Plan for you, your family, and friends.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.


About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.


Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.


Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.


AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.