The WB™ Abu Dhabi, Curio Collection by Hilton™ Marketing and Relationship Manager plays a crucial role in developing and implementing the annual marketing plan, driving key objectives, initiatives and relevant marketing activities, all business relationships with Warner Bros. World Abu Dhabi and the management of the Intellectual Property (IP) Obligations for the Warner Bros. Brand

This Manager will report directly to the Cluster Director of Marketing & Communications. Working within the marketing team of The WB™ Abu Dhabi, Curio Collection by Hilton™ this role performs an integral part in bringing together all functional areas to ensure all commercial opportunities are maximized.

What will I be doing?

As The WB™ Abu Dhabi, Curio Collection by Hilton™ Marketing & Relationship Manager, you will be responsible for the marketing plan and marketing activities used by the hotel to increase brand equity, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Develop and deliver through proactive management the implementation of the Marketing, PR & Relationship strategy for The WB™ Abu Dhabi, within budget guidelines.

• Full responsibility of the Marketing Activities of The WB Abu Dhabi.

• Manage the Intellectual Property (IP) Obligations for the Warner Bros. Brand for which the scope has be defined between Hilton and Warner Bros.

• On behalf of the hotel, you will observe, perform and be bound to the Intellectual Property (IP) Obligations

• Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the commercial focus process

• Responsible for measuring the key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders

• Manage the roll out of marketing initiatives to support the Commercial team in meeting their revenue targets, also by leveraging key function activity in Destination Marketing & eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third-party distribution

• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand and IP adherence and effectiveness

• Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet

• Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community

• Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met

• Always be the brand and IP champion ensuring all collateral conforms to agreed brand standards and IP requirements, content is compliant of brand and corporate guidelines and within budget guidelines across all marketing activities

• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment

• Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally

• Responsible for building a coherent social media strategy for the hotel and its outlets and support the social media deliverables and activities

• Seek to grow social media performance across key metrics, enhance interaction with customers on these sites using relevant tools and techniques

• Respond to customer postings as appropriate tackling any complaints and issues

• Recognize and execute opportunities for the loyalty program Hilton Honors as well as other incentive programs and manage all CRM and database requirements

• Identify partnership opportunities, and oversee the on-going execution of revenue driving activities

Managing Execution

• Achieve agreed performance goals and marketing and PR objectives of role set out by the Cluster Director of Marketing & Communications

• Manage execution of marketing & PR projects in line with resources and budget objectives

• Be the marketing representative during commercial focus meetings, and proactively identify revenue[1]driving opportunities with other key stakeholders

• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity

• Ensure full brand and IP compliance across all marketing and PR initiatives on hotel level

• Lead effective content management across all available channels, including hotel website, microsite, OTAs, social media, mobile marketing, PR and partnership programs

• Conduct regular marketing audits to meet audit requirements

• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows

• Actively support the Cluster Director of Marketing Communications on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization

• Respond quickly and efficiently to all internal and external requests

• Understand and champion Hilton core values

Developing Talent

• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth

• Encourage and motivate individuals to achieve key company and personal objectives and targets

• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines

• Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development

• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

Building Relationships

 • Prioritise effective relationship management with Warner Bros. US team, inclusive of frequent Marketing & Communication Meetings

 • Establish and mange key relationships with Warner Bros. World Abu Dhabi senior commercial team and Miral Destination Marketing & Communication Team

• Establish open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region

• Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams

 • Prioritise building brand equity, through effective brand marketing and compelling brand storytelling, whilst remaining agnostic to managing Warner Bros. IP obligations

• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing

 • Excel at being an effective team player to all corporate, regional, and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions

What are we looking for?

A Marketing & Relationship Manager serving Hilton Brand hotels and Hilton Grand Vacations is always working

on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• College degree in Marketing or Hotel Management

• Experience of working in a similar marketing position

• Brand marketing experience

• Experience of managing and motivating a team along with evidence of driving successful team results

• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines

• Experience of developing, creating and managing promotional campaigns and marketing and PR activities with associated costs and working to budget restraints

• Complete understanding of key functions relating to marketing and PR strategies and initiatives whilst managing multiple work streams

• Experience in developing and implementing effective and realistic marketing and PR plans and strategies, including budget evaluation, management and reporting

• Demonstrated ability to interact effectively with various levels of management

• Outstanding communication skills in all areas of writing, listening and speaking English.

• Communicate key information effectively to all levels of management using a variety of communication tools

• Able to think analytically, critically and strategically when faced with unique opportunities, challenges,prioritizing and identifying productive solutions

• Ability to influence others in key situations whilst maintaining positive relationships

• Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity

• Execute calculated risks and pre-determine successful outcome

• Ability to adapt to changing marketing and PR priorities quickly and with ease

• An accomplished leader offering excellent judgement, time management and relationship development skills

• Excellent problem solving and decision-making skills, can work autonomously whilst keeping all parties informed

• On property filming and location experience

• Creatively minded and has a thirst to work in marketing

• Demonstrated self-starter with excellent attention to detail

• High energy and the ability to motivate and manage a team - leading by example

• Resourcefulness, customer focused and results oriented

• Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge

• Hands on experience with on property filming and location production

• Good understanding of Hilton, its core values and management structure

It will be advantageous in this position if you demonstrate the following capabilities and advantages:

• Master’s degree in Business or Marketing

• Previous experience of working in a marketing role in the hotel industry for a global leader

• Previous experience of working in a marketing and PR role in the hotel industry

• Experience working with key marketing partnerships, media and design agencies

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!