MARKETING PROJECT MANAGER

Position Summary:

The Marketing Project Manager works with and reports to the Senior Project Manager and is responsible for helping to manage projects for Ken Garff dealerships and departments and support the Agency Services team, including support for workflow, project and time tracking, and material production. This position will also collaborate closely with the Digital Services, Creative Services, Media, and Regional Marketing Manager teams as well as preferred agencies and vendors.

Duties and Responsibilities include but are not limited to:

Project and Account Management

At the direction of the Senior Project Manager (SPM) and other marketing leadership, project manage key company projects across multiple disciplines and departments, including but not limited to new site builds, conference materials, operational training, digital assets, and printed materials, for internal departments, dealerships, and non-dealership Ken Garff entities.A significant portion of the above will be with Ken Garff fleet, parts, upfitting, and aftermarket automotive equipment brands, fulfilling on their ongoing project needs.Communicate regularly with the SPM and key stakeholders on timelines, budgets, and statuses, understanding progress on each project and coordinating deadlines and deliverables.Assist in execution of all Ken Garff dealership marketing activities where needed. This includes but is not limited to:Owning and managing assigned projects from beginning to endOwning and managing relationships with defined Ken Garff departments and entitiesUnderstand the broader Agency Services department and share in responsibilities where neededGain broad perspective of Ken Garff’s marketing and business objectives and align project goals accordinglyEstimate time and budgets for projects and present to stakeholdersUse data and research to formulate recommendations on how to optimize current marketing strategiesCraft effective and efficient methods of identifying and reaching our respective audiencesAct as marketing consultant to assigned entities, helping them understand their marketing and guiding them to the best decisions possibleBuild and take responsibility for the ongoing marketing and advertising plan budget for assigned entitiesAssess performance of any third-party marketing vendors and manage those relationshipsOversee the quality and final delivery of all marketing assets and activities for each brandOther marketing tasks as assigned

Reporting

Gather and assemble relevant dealership marketing performance data for analysisTrack and report on relevant market, manufacturer and competitor trendsTrack, report, and analyze all key marketing performance metrics related to ROI and ROASProvide regular reporting and insights to stakeholders for relevant projectProvide recommendations for optimizing marketing plans to maximize efficiency and business results

Required experience:

3-5 years in marketing or communications positionProject management work experienceCollege degreeHigh detail orientationTeamwork-driven mentality

Preferred experience:

Automotive experience

Agency experience