Kforce has a client that is seeking a Marketing Product Manager in Redmond, WA. Responsibilities: Strategic Planning: * Develop and execute comprehensive website strategies that align with overall marketing and business goals * Ensure the website effectively supports brand messaging, customer engagement, and conversion objectives Content Management: * Oversee the creation, curation, and maintenance of website content to ensure it is up-to-date, relevant, and engaging * Collaborate with content creators, designers, and developers to optimize user experience * Co-create, facilitate, and orchestrate consistent storytelling for maximum impact with the target audience and partner with creative teams to execute on time and on budget Search Optimization: * Implement SEO best practices to improve search engine rankings and drive organic traffic Generative Engine Optimization (GEO): * Optimize for AI-driven answer engines (Copilot, Perplexity, SGE) by structuring content for answerability, citations, and authoritative summaries Analytics: * Monitor performance, analyze user behavior, generate insights to inform continuous improvement * Use deep knowledge of web best practices, BI, qualitative insights, experimentation, and competitive reviews to optimize for the best customer journey User Experience (UX) Optimization: * Enhance website usability and accessibility by conducting regular audits, user testing, and implementing feedback * Focus on creating a seamless and intuitive user journey and continually improvement of user experience Cross-Channel Integration: * Coordinate with other marketing channels (e.g., email, social media, paid campaigns) to ensure a cohesive and integrated customer experience across all digital touchpoints