Welcome page Returning Candidate? Log back in! Marketing Performance Analyst Job Locations US-TX-Houston Job ID 2025-35012 Category Marketing Type Regular Full-Time Overview

Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Reporting Analyst to our team.

 

Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend.

In addition to competitive pay, we offer our associates the following benefits:

Opportunity to grow into a bigger positionHealth, Dental, Vision, Life, and Disability insurance401(k) plan with company matchPaid Time-OffEmployee Stock Purchase PlanEmployee Vehicle Purchase ProgramProfessional work environment, with job training and advancement opportunities

Job Summary:

The Marketing Performance Analyst will play a key role in transforming marketing data into insights that guide strategy and execution. This role partners closely with marketing and business stakeholders to define requirements, build proof-of-concept dashboards, and deliver actionable reporting that drives decision-making. The analyst will monitor performance across digital, social, and lifecycle programs, ensuring results are measured accurately and presented in a way that connects data to business goals. This position requires SQL skills for analysis, experience with BI tools to build dashboards, and the ability to present findings in a way that clearly connects data to marketing goals.

 

Roles and Responsibilities:

Marketing Program Reporting

Design marketing dashboards to evaluate key marketing programs and opportunitiesDefine dashboard requirements based on feedback with key stakeholdersDefine dashboard metrics and align metrics with dashboard objectivesBuild proof-of-concept reportsCreate queries to enable customer reports

 

Digital & Social Analytics

Monitor digital engagement and path to purchase within the lifecycle programDevelop reports for organic social posts to monitor complianceSupport integration of compliance-related data with other systemsDevelop email and mail deliverability reports to identify risks and improvementsDefine customer attributes related to digital behavior for the customer data

 

Data analysis

Define and manage ad hoc analysis projectsWrite SQL queries to perform ad hoc analysisSummarize results of analysis projects and key findingsPresent analysis findings and recommendations to internal stakeholdersSupport the development of predictive models

 

Project/quality management

Develop and manage the roadmap for marketing dashboards and reportsDefine project plans to build reports and manage project successCollaborate with engineering to build reportsMonitor data quality to ensure accuracy of reports

 

Qualifications

Bachelor’s degree in marketing, analytics, or related field2-3 years of experience building reports and supporting queriesProficient in SQL and building complex queriesExperience with visualization applications (Qlik, PowerBI, Tableau)Understanding of marketing performance metricsExperience with Google AnalyticsExperience working with large data filesExperience with relational databasesExperience building and presenting analysis findingsStrong communications skillsProblem-solverAccepts responsibility for quality of work and continuous improvementAbility to interact with both technical and non-technical personnelWillingness to learn and test new tools and approaches to accelerate data analysis

 

*All applicants must pass pre-employment testing to include: background checks, and drug testing in order to qualify for employment*

Group 1 Automotive is an Equal Employment Opportunity employer and participates in E-Verify

 

 

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