Role ID 209610 Worker Type Regular Employee Studio/Department Marketing Work Model Hybrid Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Location: Orlando
Hybrid (Tues-Thurs) In office
EA SPORTS is looking for a strategic, brand-minded marketing leader to help shape how the Madden NFL franchise shows up across football culture—through dynamic partnerships with NFL clubs and go-to-market strategies. You will report to the Senior Manager of Brand Partnerships.
You'll develop brand-forward campaigns and activations in collaboration with NFL club partners, working at the intersection of sports marketing, brand strategy, and cultural relevance. You'll lead the annual NFL club marketing plan and collaborate cross-functionally across EA's Franchise Marketing, Publishing, and Studio teams to build programs that drive:
Brand storytelling and cultural resonance
Fan engagement and audience growth
Strategic alignment with important league and franchise moments
Commercial performance and platform innovation
Responsibilities:
Lead Brand Strategy with NFL Club Partners - Develop marketing strategies that unlock new audiences and build long-term brand value—by connecting Madden to real football moments, fans, and communities.
Deliver Integrated, Culture-Driven Activations - Lead ideation and execution of club-led marketing projects, campaigns, and content that align with cultural moments and drive brand engagement.
Collaborate Cross-Functionally - Work with Franchise Marketing, Creative, Production, and Commercial teams to ensure brand consistency, insight-led decision-making, and best-in-class execution.
Support Operational Excellence - Oversee budgets, contracts, and timelines with precision—ensuring club marketing partnerships are optimized, efficient, and built to scale.
Deliverables
Annual Club Marketing Plan: Shape and lead the strategic roadmap for Madden NFL partner marketing activity that puts Madden at the epicenter of football culture.
Creative + Content Oversight: Guide the development of partner-facing assets in collaboration with creative and production teams.
Real-Time Opportunities: Identify and activate breakthrough moments in partnership with NFL clubs and partners.
Qualifications
5+ years of experience in marketing or partnerships, ideally in sports, entertainment, or gaming
Experience collaborating with cross-functional, matrixed teams to inform and execute strategy
Experience writing campaign and content briefs for internal/external teams
Familiarity with co-promotional contracts and partnership agreements
Knowledge of football and cultural relevance of the NFL
Experience in gaming or related fields (sports, media, entertainment)
About Electronic ArtsWe’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. LinkedInID 1449