UVA’s School of Continuing and Professional Studies (SCPS) is seeking a Marketing Operations Manager. SCPS helps working adults finish their degrees and advance their careers. The school offers a variety of online and in-person programs including bachelor’s degree completion programs, professional certificates, a master in public safety, and other career accelerators.

In coordination with the Director of Communications, the Marketing Operations Manager will manage the school-wide marketing operations, including: 

Manage the use of Slate, the school’s CRM, for recruitment and communication efforts, managing data integrity, optimizing the system, and automating processes to support institutional goalsContinually innovate and enhance admission operations functions, particularly within SlateWork with stakeholders inside the school, across the University, such as Central Admission and Advancement, and external to the school to build mailings, events, queries and reports, and to maintain and update contact information for prospects, students, alumni and other key community membersProvide CRM data and relevant trend analyses to shape communications and marketing strategies and improve the applicant and student experience and strengthen application, yield and retention ratesWork with the Director of Communications and Communications and Marketing team to build and manage mailing and editorial calendars for mailings to prospects, students, alumni and other constituenciesWork with the Communications and Marketing team as needed to review, update and create new email and event communicationsGather, analyze and interpret engagement metrics to provide data-informed suggestions for improving the school’s marketing and communications strategy and effortsCollaborate with the Communications and Marketing team, Central Admission and other stakeholders on related projectsAdditional marketing and communications work, as needed.

About the Position:

This position may be a hybrid in nature, with select times in-office. Travel to Charlottesville for periodic in-person meetings is expected. This is a full-time position with UVa benefits. Employees benefits package highlights include:

22 days of paid time off, increasing with service; 13+ paid holidays each year, in addition to paid time offParental and Community Service LeaveHealth plan with options to meet healthcare and financial needs available immediatelyRetirement through the Virginia Retirement SystemTuition and professional development benefits after six months of employmentEmployee wellness program featuring activities to earn up to $500/year.

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

Required Qualifications:

Bachelor’s degree in a related fieldExcellent communication and interpersonal skills to effectively collaborate with various stakeholdersFlexibility and ability to manage multiple projects simultaneouslyMinimum three years of relevant experience in marketing operations or enrollment including at least one year of relevant experience in CRM managementStrong operational, analytical, technical, and data management skills.

Preferred Qualifications:

One plus year of relevant experience with Slate.

 

To Apply:

Create an account and submit an application in Workday, search for R0074455. Upload all materials into the resume submission field, multiple documents can be submitted into this one field. Alternatively, merge all documents into one PDF for submission. Applications that do not contain all required documents will not receive full consideration. Internal applicants must apply through their UVA Workday profile by searching 'Find Jobs'. Attach the following: 

Cover letterResume/CV Contact information for three references.  

The selected candidate will be required to successfully pass a background check prior to their first date of employment. This position will not sponsor applications for immigration. For questions about the application process, please contact Michele Jarman, Academic Recruiter, at emj2us@virginia.edu.

Learn More About the University of Virginia School of Continuing and Professional Studies (SCPS) here: https://www.scps.virginia.edu/. 

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Click here to read more about UVA’s commitment to non-discrimination and equal opportunity employment.