Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to dramatically improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with advanced diagnostics technologies and clinical expertise. Our key businesses: allergy, autoimmunity, and systems. This role will be part of the Global Downstream Marketing team.

How will you make an impact?

We are seeking a highly motivated and analytical SEO and Generative Search Manager & Team Lead to join our Digital Channel Strategy team within the Global Downstream Marketing organization.

This role will help us improve organic visibility and adapt strategies for emerging generative AI search platforms, as well as oversee an impactful team of digital and content marketing specialists.

What will you do?

People leadership:Lead and mentor team members by providing guidance, coaching, training, and supportFoster unity, cooperation, and teamwork by encouraging collaboration and promoting a positive team cultureHelp team members ensure alignment with dotted line managers in the business, supporting task prioritization, effective workload distribution, and efficiency improvementsSEO/GEO/AEO leadership:Work closely with the SEO Strategist to implement on-page, off-page, and technical SEO initiativesConduct keyword research, SERP analysis, and competitive bench marking for global and regional campaignsOptimize website content, metadata, and structured data for both traditional and AI-powered search experiencesSupport generative search optimization efforts to ensure content is discoverable, accurate, and favored by AI platforms (e.g., Google SGE, Bing Copilot, ChatGPT, Perplexity)Make recommendations to optimize web content for traditional and AI search platformsWork closely with the content and digital teams to ensure SEO/AEO/GEO requirements are integrated into campaigns and website updatesMonitor rankings, traffic, and engagement metrics across traditional and generative search enginesSupport the SEO Strategist to prepare regular reports on performance, trends, and opportunities, providing insights to inform strategyHelp develop frameworks for testing and refining GEO tactics as generative search evolvesStay up to date on emerging trends in AI search, answer engines, and local SEO guidelinesBe available during off-hours to participate in meetings with team members based in the US and EuropeKeys to Success:EducationBachelor’s or Associate’s degree in digital marketing, marketing, or a related fieldExperienceRequired10+ years of experience in people management, leading a digital marketing team5+ years hands-on SEO or digital marketing experience, ideally with exposure to AEO and GEOStrong understanding of SEO fundamentals: keyword research, on-page optimization, link building, and technical SEOHands-on experience with SEO tools such as SEMrush, Google Search Console, Ahrefs, Screaming FrogAnalytical approach with the ability to interpret data and generate actionable insightsKnowledge of structured data/Schema markup and its role in both traditional and generative searchPreferredExperience with AI search optimization and experimentationCuriosity and adaptability to thrive in the evolving world of search and generative AIKnowledge, Skills, AbilitiesE· Excellent written and verbal English communication skillsAbility to effectively present to business partners and leadershipExcellent organizational skills with the ability to manage multiple campaigns simultaneouslyStrong time management, organizational, planning and prioritization skillsUse data and dashboards to inform our team with keen insights on improving KPIsTeam player with a positive attitude who is prepared to focus and commit to accomplish business objectivesAttention to detailBenefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!