We are looking for a Marketing Manager/Marketing Executive (dependent on experience) for a fixed term contract until the end of December. This role is in the product marketing function reporting into the Senior Marketing Manager.  The role will be primarily working on our digital subscriptions and revision products and services across subjects for the UK Schools and colleges market. 

 

About the job:

As a Marketing Manager/Senior Marketing Executive, you'll lead end-to-end campaign strategies, using creativity and data to drive growth and enhance financial performance. Collaborating with cross-functional teams, you'll execute multi-channel digital campaigns, optimizing performance and ROI through continuous testing and improvement. 

 

Key Accountabilities:

Drive growth and retention through customer-focused campaigns, ensuring effective ROMI.  Produce high-quality marketing content across channels and customer touchpoints  Conduct A/B testing to optimize creative elements and formats for improved ROI.  Implement lead management and nurturing tactics to enhance customer journeys.  Help manage the marketing budget to meet campaign KPIs and goals. 

 

Collaborative Working :

Collaborate with digital specialists, design teams, and web content experts to optimize campaigns and creative approaches.  Provide feedback and insights to inform strategy and align performance KPIs with business objectives.  Work closely with internal teams (sales, product, digital) to ensure alignment and synergy. 

 

Essential skills, qualifications, and experience: 

Passionate about marketing with a focus on building successful campaigns.  Experience with marketing tools (e.g., analytics, email, lead management, CMS).  Proactive with a keen ability to prioritize and manage multiple projects.  Results-driven with a commercial mindset.  Excellent written and verbal communication skills, including copywriting for different audiences.  Proactive and eager to learn attitude, with the capacity for independent initiative.  Proven ability to generate creative ideas and bring innovative solutions to marketing campaigns