WHAT YOU’LL DO
As a Marketing Manager, you will drive brand and customer growth in the Sales Market by translating global strategies into locally relevant marketing and customer plans. You will lead impactful marketing execution, ensure strong commercial results and maximize the effect of marketing investments through data‑driven decisions and effective prioritization. Through strong leadership and close cross‑functional collaboration, you will develop your team, strengthen ways of working across functions and secure consistent follow‑up on customer and business performance.
You will:
Lead and drive brand and customer growth in the Sales Market by translating global strategies into locally relevant actionsDevelop and execute a customer, marketing and communications plan that builds brand relevance and delivers commercial resultsDrive short‑ and long‑term growth of the customer base, sales and brand performance through a data‑driven, omni‑channel approachPlan, allocate and follow up on marketing investments across media, content, pr and customer initiatives to maximize business impactSecure effective loyalty activations in line with global frameworks while ensuring operational efficiencyMonitor and follow up on key marketing and customer KPIs such as traffic, conversion and customer activationCollaborate closely with commercial and other sales market teams to ensure alignment and strong follow‑up on business resultsContinuously improve processes, tools and cross‑functional ways of working to enhance efficiency and customer experienceProvide clear direction and enable cross‑functional collaboration to support problem‑solving, knowledge sharing and customer‑centric improvementsSet priorities, empower decision‑making and ensure accountability to secure consistent execution and performanceLead, coach and develop the marketing team, strengthening collaboration and deliveryIdentify and develop future talents, supporting succession planning and recruitment for key marketing rolesWHO YOU’LL WORK WITH
You will be part of the Sales Market leadership team, and you will work closely with Commercial, Digital, Retail, People, and other support functions. You will collaborate across functions and with Global Marketing to secure alignment with global strategies, enable strong local execution and drive consistent customer and business impact across channels.
WHO YOU ARE
We are looking for people with…
8+ years’ formal leadership experience in marketing, sales or customer functionsA proven track record of delivering customer‑centric results across brand, communications and media activitiesExperience working with omni‑channel marketingSolid analytical skills with the ability to translate data into clear strategies and action plansExperience in marketing investment planning, follow‑up and performance analysisExcellent communication skills with the ability to engage and align teams across functionsFluency in English, written and spokenA degree in Marketing, Communications, Business or a related fieldAnd people who are…
Customer‑centric and commercially driven, with a strong sense of brand responsibilityConfident leaders who inspire, empower and develop their teamsProactive, structured and comfortable setting priorities and making decisionsCollaborative and open‑minded, with the ability to work across functions and marketsJOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 28th June 2026. As we review applications continuously, the vacancy may be closed early.
This is a full-time permanent position and it is based in our Copenhagen Support Office, the Marketing Manager reports to the Sales Market General Manager.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.