**Core Responsibilities​​** **​​I. Mixed-Market Strategy & Execution (50%)​​** + ​ **​Cross-Indication Strategy Development​** ​ + Design and implement Dupixent’s differentiated strategy for ​ **​respiratory indications in mixed markets​** ​ (e.g., COPD with nasal polyps, asthma-COPD overlap), integrating dermatology and respiratory resources to identify growth opportunities across therapeutic areas . + Map patient journeys in mixed markets, identifying multichannel penetration paths (e.g., tertiary vs. primary hospitals) and developing targeted educational initiatives . + ​ **​Mixed-Market Program Design & Launch​** ​ + Lead ​ **​integrated cross-therapeutic projects​** ​ (e.g., "Respiratory-Immunology Joint Diagnosis Solutions"), collaborating with Medical Affairs to develop clinical evidence tools (DAs, patient screening pathways) and drive KOL cross-specialty engagement . + Establish joint performance metrics (e.g., prescription conversion rate, patient retention) for mixed-market teams (respiratory + dermatology), tracking ROI and optimizing resource allocation . + ​ **​Performance Tracking & Growth Acceleration​** ​ + Identify growth barriers through ​ **​data-driven analysis​** ​ (e.g., reimbursement policies, competitor dynamics, patient stratification) and propose pricing, channel, or indication-expansion strategies . + Monitor Dupixent’s competitive landscape in mixed markets (e.g., vs. IL-5/PDE4 inhibitors) and refine countermeasures . **​​II. Regional Marketing Operations (50%)​​** + ​ **​Regional Plan Execution​** ​ (30% weighting) + Localize national respiratory marketing strategies, manage regional A&P budgets, and ensure precision targeting of high-potential accounts . + Organize regional medical events (CME, speaker programs) and train sales teams on unified messaging . + ​ **​KOL Ecosystem Building​** ​ (35% weighting) + Develop tiered KOL management systems, creating personalized engagement platforms (e.g., research collaborations, patient education) to position Dupixent as the ​ **​preferred biologic for COPD​** ​ . + Maintain KOL databases and optimize speaker resource utilization (e.g., virtual reach to primary care) . + ​ **​Market Intelligence & Strategy Integration​** ​ (15% weighting) + Gather regional insights (competitor activities, policy shifts) to inform national planning . + Lead regional Brand Champion teams, ensuring execution alignment and feedback-driven strategy refinement . **​​Qualifications​​** **​​Hard Skills​​** + ​ **​Education​** ​: Bachelor’s degree or higher in Medicine, Pharmacy, Marketing, or related fields. + ​ **​Experience​** ​: + ≥3 years in pharma marketing (respiratory/biologics preferred), including 1+ year in marketing/sales management. + ​ **​Mandatory​** ​: Proven success in mixed-market initiatives (e.g., cross-departmental campaigns, omnichannel patient programs) . **​​Core Competencies​​** + ​ **​Strategic Acumen​** ​: Expertise in mixed-market growth models and patient-journey analytics . + ​ **​Execution Excellence​** ​: Proficiency in managing medical events, KOL programs, and budget optimization . + ​ **​Collaborative Leadership​** ​: Ability to align sales, medical, and central marketing (CMKT) teams **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. 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