A client with Kforce is seeking a Marketing Manager IV to join their team in Mountain View, CA. Overview: As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to build best-in-class campaigns that are highly contextual and integrated into the QuickBooks platform in order to drive higher revenue per customer. Responsibilities: * Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels * Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies * Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results; Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward