Marketing Manager III
Kforce
A client with Kforce is seeking a Marketing Manager III to join their team in Atlanta.
Responsibilities:
* Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth
* Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion
* Plan and manage the end to end process of direct mail campaigns - including strategy, creative development and management of print and fulfillment vendors
* Plan, execute and measure campaigns
* Build program test plans. Perform and analyze A/B split testing along with analyst
* Partner closely with cross functional teams (e.g. Segment Marketers, Product
* Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results
* Develop program/creative brief. Manage creative development with copywriter, designer and programmers
* Accurately estimate and track program costs, weekly campaign timelines and results
* Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
* Set-up, test/QA and deploy email campaigns in Eloqua
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