A client with Kforce is looking for a Marketing Manager III to join their team in Mountain View, California. Responsibilities: * Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and sms channels * Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies * Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, Quickbase, Campaign Manager, etc) to drive conversion, unit growth, and revenue * Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns * Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI. Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations * High level of comfort with directing A/B/Split testing, building measurement plans, identifying progress and insights against KPIs and leading an ongoing roadmap of optimizations * Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision * Understand when and how to best engage with teams outside of marketing in order to move projects forward and ensure optimal results