A client with Kforce is seeking a Market Manager III to join their team in San Francisco, CA. Responsibilities: * Map and optimize the high-value customer journey, identifying key touchpoints for marketing intervention and sales enablement * Drive personalization strategies across marketing channels, including direct mail, to deliver highly relevant and impactful communications to high-value customers * Develop and maintain a suite of compelling marketing materials, including collateral, presentations, Total Cost of Ownership (TCO) and ROI calculators, claims, messaging, and sales tools, that clearly articulate the unique benefits and features of our lending products * Collaborate directly with the sales team to develop playbooks, scripts, and objection handling specific to high-value customer needs and direct mail follow-up * Provide ongoing training and support to the sales force on new product features, messaging, and competitive differentiators relevant to high-value segments * Develop and execute targeted direct mail campaigns for high-value segments, including list segmentation, creative development, and ROI analysis * Analyze the performance of marketing campaigns (e.g., ABM, paid media, webinars, content syndication), measuring effectiveness against pipeline and revenue goals, not just lead volume * Support with channel optimization by providing regular, data-driven reports with actionable insights for strategic pivots and budget optimization * Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success * Leverage deep customer insights, product expertise, channel performance data, and competitive intelligence to assist with the development of winning product positioning, messaging, and claims * Conduct in-depth analysis of our target markets and ideal customer profile (ICP) to identify new opportunities for growth