Kforce has a client in San Diego, CA that is seeking a Marketing Manager I. Responsibilities: * Develop and maintain marketing audiences across marketing channels, primarily for the CRM channel * Partner with marketing strategy teams to develop audience requirements for marketing campaigns across channels including CRM, Online Advertising, Customer Success and more * Own audience execution across multiple technologies including Customer Data Platform (Adobe Experience Platform), Braze and partner platforms such as Google, Meta,LiveRamp, etc. * Collaborate with marketing stakeholders including Analytics, Customer Success, Legal, Privacy and others to ensure audience requirements and execution meet business and compliance needs across all stakeholders * Champion marketing audiences across channels to ensure x-channel teams are aware of available audiences and encourage adoption of marketing audiences as new audiences are available * Contribute to Customer Journey Orchestration (CJO) audience execution across all channels * Be a subject matter expert of available marketing data in the CDP * Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns * Maintain the data dictionary with marketing use cases, data descriptions and other relevant information required by marketing to understand available data for campaign planning * Understand the data onboarding processes including all technologies and collaborate with stakeholders to onboard data as needed and backup the data onboarding team * Partner with Data Quality teams to ensure critical data for marketing use cases are tracked and issues are reported; Backup team with data monitoring as needed * Project manage and track execution of marketing audiences for owned channels * Track audience creation and clearly communicate available audiences, planned audiences and risks to execution timelines