Marketing Manager - Enterprise & Mid Market Marketing **General Information** Req # WD00087819 Career area: Marketing Country/Region: India State: Karnataka City: BANGALORE Date: Tuesday, September 23, 2025 Working time: Full-time **Additional Locations** : * India - Karnātaka - Bangalore * India - Karnātaka - BANGALORE **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** + Lead marketing planning and execution for demand generation and account-based campaigns across PC and Services. + Deliver annual marketing outcomes aligned with business goals. + Own services content marketing strategy, including creation, distribution, and performance measurement. + Develop and repurpose digital assets tailored to buyer cohorts and journey maps. + Optimize the marketing technology stack for automated, personalized campaigns. + Manage data integration, campaign automation, performance tracking, and compliance. + Support cross-functional collaboration and innovation to improve marketing ROI. + Integrate Lenovo’s AI and PC/Solutions messaging into commercial events (proprietary and third-party). + Collaborate with agencies on branding, messaging, and experiential engagements for target segments. + Develop quarterly campaign plans in consultation with stakeholders. + Align campaign KPIs across the funnel to enable a 360-degree Account-Based Marketing approach. + Monitor campaign execution and progress across quarters. + Partner with segment teams to define campaign journeys for enterprise and mid-market customers. + Coordinate with marketing operations and alliance marketing SPOCs for timely execution and proof of campaign delivery. + Report campaign performance during monthly/quarterly QBRs with India/AP and WW ILT. + Ensure seamless campaign integration with Marketo in collaboration with marketing automation teams. + Develop and maintain nurture streams for services across segments and monitor performance. + Collaborate with segment leads, account managers, and communications teams to create customer references and case studies. **Experience Requirements** 10+ years of experience in brand and demand generation marketing. Minimum 5 years in B2B marketing for institutional buyers in technology and services sectors. Strong project management, data analytics, and presentation skills. Proficiency in ATL/BTL media planning and audience segmentation. Deep analytical mindset with a focus on optimizing ROI. Expertise in marketing automation and lead management tools and processes. **Additional Locations** : * India - Karnātaka - Bangalore * India - Karnātaka - BANGALORE * India * India - Karnātaka * India - Karnātaka - Bangalore , * India - Karnātaka - BANGALORE **NOTICE FOR PUBLIC** At Lenovo, we follow strict policies and legal compliance for our recruitment process, which includes role alignment, employment terms discussion, final selection and offer approval, and recording transactions in our internal system. Interviews may be conducted via audio, video, or in-person depending on the role, and you will always meet with an official Lenovo representative. Please beware of fraudulent recruiters posing as Lenovo representatives. They may request cash deposits or personal information. Always apply through official Lenovo channels and never share sensitive information. Lenovo does not solicit money or sensitive information from applicants and will not request payments for training or equipment. Kindly verify job offers through the official Lenovo careers page (https://jobs.lenovo.com/en\_US/careers) or contact IndiaTA@lenovo.com. Stay informed and cautious to protect yourself from recruitment fraud. Report any suspicious activity to local authorities.