Job Title: Therapy Marketing Manager

Location/Site: Mumbai

Department / Division / Unit: Abbott Specialty Care

Reports to: Portfolio Marketing Head

Supervises: Brand Operations Managers
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Therapy growth and market share
 Deliver an EI of > 100 for the therapy and increase Abbott market share
 Deliver therapy Plan Sales and Plan Margin
 Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
Driving therapy leadership
 Undertake periodic research to identify emerging short and long-term therapy trends
 Annually create a therapy plan for the therapy area owned
 Identify, ideate and deliver new product opportunities for the therapy
 Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
 Design initiatives and concepts for scientific differentiation of Abbott in the therapy
 Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
 Identify new markets and new channel opportunities to drive therapy growth
Arbitrage between brands
 Owner / manager of the marketing spend across brands within the therapy
 Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
 Decide on pricing strategy for the therapy and between brands / SKUs
JOB SPECIFICATIONS: Skill, Education, Experience
Education:
 Graduate in Science / Pharmacy
 MBA/PGDBA in Sales and Marketing from a top B school
Experience:
 Brand management experience of at least 7 years (preferably in MNC)
 At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager
 Additional exposure of sales preferred
 Exposure to managing Key Accounts / dealing with Key Opinion Leaders
 Experience in managing new launches
Skills:
 Excellent Communication Skills
 Functional & Technical Knowledge on therapy areas owned and other therapies in the division
 Demonstrates creativity, innovation and drive for results
 Ability to influence, lead and work with cross functional teams
 Analytical skills and good financial acumen
 Strategic thinking, problem solving and decision making skills
 Planning and organizing skills for short term and long term
 Time management and multi-tasking skills