Marketing Manager (FMCG)

Location: Bournemouth area | Hybrid working available

Are you a commercially focused Marketing Manager with a passion for building brands and driving growth in fast-paced FMCG environments? This is an exciting opportunity to take ownership of end-to-end brand strategy, working closely with clients, agencies and cross-functional teams to deliver impactful marketing plans that translate into measurable results.

This role offers strong exposure to senior stakeholders, the chance to influence strategic decisions, and an environment that values fresh thinking, collaboration and continuous development.

The Role

As Marketing Manager, you will lead the development and execution of integrated marketing strategies that drive sales growth and brand performance. You will manage the full marketing planning cycle, balancing creativity with data-driven decision making and budget accountability.

Key Responsibilities

Develop and deliver marketing strategies and brand plans aligned to commercial objectives and timelinesOptimise marketing and sales budgets through insightful analysis and strategic recommendationsLead integrated campaigns across advertising, PR and trade marketing via agency partnersMonitor campaign performance, evaluate ROI and refine activity to maximise impactPartner with Account Managers to build and execute effective trade marketing plansReport regularly to clients on brand performance, KPIs and growth opportunitiesManage budgets with a strong focus on financial control, forecasting and cost efficiencyLead client review meetings, driving action-focused outcomes and continuous improvementCreate compelling presentations and storytelling materials for clients, customers and internal teamsDevelop clear and effective briefs for agencies and evaluate proposals to ensure quality and valueCollaborate with Logistics and clients to optimise stock levels and supply continuityAnalyse market trends, product performance and consumer behaviour to identify growth opportunities and inform NPDProvide performance feedback on agency partners to maintain high standards of deliveryLead and develop direct reports, supporting career progression and capability building

About You

You are a strategic, commercially minded marketer who thrives in a dynamic FMCG environment. You are equally comfortable analysing data, influencing stakeholders and leading creative campaigns.

Experience

Minimum 6 years’ marketing experience, ideally within FMCG or consumer packaged goodsExperience in Health and Beauty, OTC, licensed medicines or other regulated sectors is advantageousKnowledge of grocery and or pharmacy channels is preferredProven success in developing and delivering high-performing brand plans

Qualifications

Degree in a business-related subject or CIM qualification

Skills and Expertise

Strong understanding of P&L management, ROI analysis, promotional effectiveness and cost controlConfident user of Excel and PowerPoint to support analysis and deliver engaging presentationsExcellent stakeholder management and influencing skillsStrong communication skills across written and verbal channelsHighly organised, adaptable and able to manage multiple priorities in a fast-paced environmentCollaborative mindset with the ability to work both independently and within a team

What’s on Offer

25 days annual leave plus bank holidaysPrivate healthcareEnhanced pension schemeLife assuranceAdditional flexible benefits package

Why Apply?

This is a fantastic opportunity to join a forward-thinking organisation where your ideas will be heard and your impact will be visible. You will work on well-known brands, collaborate with experienced teams and continuously develop your skills in a supportive and inclusive environment.

We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.

Important Information

Applicants must have the right to work in the UK. Sponsorship is not available for this role.

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.