As a Marketing Manager, you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

Develop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelinesResponsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders.Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonorsOversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectivenessManage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheetOversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and communityAs the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including, but not limited to MICE, F&B, rooms, spa, architecture and design, team members and corporate responsibilityEnsure sales and F&B teams receive full marketing and PR support including collateralAlways be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activitiesSupport individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segmentManage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globallyDevelop, manage and grow a tailored social media strategy to drive engagement and grow loyaltyRecognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirementsSupport Line Manager in developing marketing and PR strategy and demonstrate clear outcomes that work to support the commercial strategy of the businessIdentify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activitiesResponsible for building a coherent social media strategy for the hotel and its outletsSeek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniquesRespond to customer postings as appropriate tackling any complaints and issues

Managing Execution

Achieve agreed performance goals and marketing and PR objectives of role set out by the Line ManagerOversee all marketing and PR projects in line with resources and budget objectivesManage and execute local news or stories affecting hotel business and share across regionBe the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholdersConduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activityActively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified, maximised and communicated across organisationEnsure full brand compliance across all marketing and PR initiatives on hotel levelLead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and PR and partnership programsConduct regular hotel marketing and PR audits to meet regional and global audit requirementsParticipate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops and trade-showsRespond quickly and efficiently to all internal and external requestsIn liaison with corporate communications, manage communications connected with hotel crisis and any issues arising with the hotelUnderstand and champion Hilton's core valuesUndertake any reasonable task or function requested by the Line Manager to a high standard and a professional manner

Developing Talent

Create an effective marketing and PR team on property, fostering a productive team culture and encouraging career growthEncourage and motivate individuals to achieve key company and personal objectives and targetsPut in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelinesConduct regular performance reviews, ensuring adequate feedback is given and used proactively for further developmentHighlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

Building Relationships

Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the regionDevelop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty and partnership teamsProactively develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agenciesExcel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

Hospitality - We're passionate about delivering exceptional guest experiences.Integrity - We do the right thing, all the time.Leadership - We're leaders in our industry and in our communities.Teamwork - We're team players in everything we do.Ownership - We're the owners of our actions and decisions.Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

QualityProductivityDependabilityCustomer FocusAdaptability

What will it be like to work for Hilton?

 

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!