**Main Purpose of the Role** _Summarize the main purpose of the role_ + Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. **Main Responsibilities** _List the main responsibilities this role regularly performs._ + Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. + Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. + Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. + Identify product/service changes to meet customer needs. + Liaise with other areas of the organization (e.g., production, R&D) to implement these changes. + Prepare sales forecasts and budgets. + Monitor sales volume, revenues and costs against forecasts. + Adapt plans to improve the sales performance of the product/service. + Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. **Education** **Education Level :** Associates Degree (± 13 years) /Masters Degree (± 18 years) **Experience / Background** Experience : Minimum 4 years An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com