**Overview** We’re looking for a strategic and hands-on **Marketing Manager** to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.) You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs. **About You** **Qualifications** + Bachelor’s degree in Marketing, Communications, Business, or a related field + 7+ years of experience in marketing, brand management, or integrated campaign execution + Strong understanding of digital marketing channels (paid media, SEO, email, social) + Proven ability to manage multiple projects simultaneously in a fast-paced environment + Experience working with cross-functional teams and external vendors + Data-driven mindset with comfort analyzing performance metrics and KPIs + Excellent written and verbal communication skills + Healthcare, multi-location, or B2B/B2C hybrid experience is a plus **Strong skills in the following areas:** + Lytho Workflow or similar creative project management experience + Microsoft Teams and Office skills (PowerPoint, Word, Excel) + Team player, positive attitude, self-starter + Ability to think through projects and assess resources + Strong communication skills, both verbal and written + Highly detailed and organized **We Offer** **Benefits for All Associates (Full-Time, Part-Time & Per Diem):** + Competitive Pay + 401(k) with Company Match + Career Advancement Opportunities + National & Local Recognition Programs + Teammate Assistance Fund **Additional Full-Time Benefits:** + Medical, Dental, Vision Insurance + Mileage Reimbursement or Fleet Vehicle Program + Generous Paid Time Off + 7 Paid Holidays + Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care) + Education Support & Tuition Assistance (ASN to BSN, BSN to MSN) + Free Continuing Education Units (CEUs) + Company-paid Life & Long-Term Disability Insurance + Voluntary Benefits (Pet, Critical Illness, Accident, LTC) **Apply now to become a driving force in our marketing team where your leadership will help expand access, build partnerships, and transform care.** **Legalese** + This is a safety-sensitive position + Employee must meet minimum requirements to be eligible for benefits + Where applicable, employee must meet state specific requirements + We are proud to be an EEO employer + We maintain a drug-free workplace ReqID: 2025-132086 Category: Corporate Position Type: Full-Time Company: Gentiva