Marketing Manager
Boots
Closing Date: 7th November 2025
Location: Nottingham, Full-Time
Contract: 6 month secondment / contract
Recruitment Partner: Frankie McCallister-Lyas
About the role:
As the Influencer Marketing Manager at Boots UK, you will drive the strategic direction, planning and execution of our influencer marketing programme across key categories including beauty, health, and wellness. You will lead high-impact creator partnerships that shape brand perception, drive commercial performance, and deliver content that resonates with millions of customers.
In this role, you will oversee end-to-end influencer activity - from concept and talent strategy through to campaign delivery, performance analysis and continuous optimisation. You’ll manage agency and talent relationships, ensure flawless execution, and unlock innovative ways for creators to elevate the Boots brand.
This is a 6-month role, ideal for a confident influencer marketing specialist ready to proactively shape one of the UK’s most established and progressive creator programmes. The successful candidate will be passionate about culture, community and storytelling, with a strong interest in health and wellness.
Key Responsibilities:
• Lead our influencer strategy across key brand and commercial moments to drive awareness, engagement and revenue.
• Select and manage a diverse roster of creators aligned to brand values, audience needs and performance goals.
• Oversee influencer campaign delivery end-to-end - briefing, contracts, content approvals, compliance, budgets and timelines.
• Set clear KPIs and reporting frameworks; track performance and deliver actionable insights to optimise results.
• Build strong relationships with creators and agency partners, ensuring high-quality content and long-term advocacy.
• Collaborate closely with brand, PR, commercial, social and paid media teams to deliver integrated campaigns.
• Plan and execute influencer events from concept to post-event amplification.
• Support and coach junior team members, ensuring efficient processes for rights, logistics and content management.
• Continuously identify new talent, cultural trends and test-and-learn opportunities to improve performance.
What you'll need to have:
• A strong knowledge of the social and influencer channel, within an agency or brand environment.
• Strong understanding of the creator economy - from talent tiers and fee structures to emerging channels and formats.
• An understanding of influencer metrics and measures of success and effectiveness – both short and long term.
• Commercial mindset with a track record of delivering results against defined KPIs.
• Excellent relationship builder - adept at working with stakeholders, partners and creators alike
• Highly organised, calm under pressure and confident in prioritising across multiple projects
• A compelling communicator with strong creative judgement and storytelling capability
• Passionate about health, wellness and beauty - with a finger on the pulse of cultural and social trends.
• Experience leading and coaching a small team.
• Event management not essential but preferred.
Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What’s next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Location: Nottingham, Full-Time
Contract: 6 month secondment / contract
Recruitment Partner: Frankie McCallister-Lyas
About the role:
As the Influencer Marketing Manager at Boots UK, you will drive the strategic direction, planning and execution of our influencer marketing programme across key categories including beauty, health, and wellness. You will lead high-impact creator partnerships that shape brand perception, drive commercial performance, and deliver content that resonates with millions of customers.
In this role, you will oversee end-to-end influencer activity - from concept and talent strategy through to campaign delivery, performance analysis and continuous optimisation. You’ll manage agency and talent relationships, ensure flawless execution, and unlock innovative ways for creators to elevate the Boots brand.
This is a 6-month role, ideal for a confident influencer marketing specialist ready to proactively shape one of the UK’s most established and progressive creator programmes. The successful candidate will be passionate about culture, community and storytelling, with a strong interest in health and wellness.
Key Responsibilities:
• Lead our influencer strategy across key brand and commercial moments to drive awareness, engagement and revenue.
• Select and manage a diverse roster of creators aligned to brand values, audience needs and performance goals.
• Oversee influencer campaign delivery end-to-end - briefing, contracts, content approvals, compliance, budgets and timelines.
• Set clear KPIs and reporting frameworks; track performance and deliver actionable insights to optimise results.
• Build strong relationships with creators and agency partners, ensuring high-quality content and long-term advocacy.
• Collaborate closely with brand, PR, commercial, social and paid media teams to deliver integrated campaigns.
• Plan and execute influencer events from concept to post-event amplification.
• Support and coach junior team members, ensuring efficient processes for rights, logistics and content management.
• Continuously identify new talent, cultural trends and test-and-learn opportunities to improve performance.
What you'll need to have:
• A strong knowledge of the social and influencer channel, within an agency or brand environment.
• Strong understanding of the creator economy - from talent tiers and fee structures to emerging channels and formats.
• An understanding of influencer metrics and measures of success and effectiveness – both short and long term.
• Commercial mindset with a track record of delivering results against defined KPIs.
• Excellent relationship builder - adept at working with stakeholders, partners and creators alike
• Highly organised, calm under pressure and confident in prioritising across multiple projects
• A compelling communicator with strong creative judgement and storytelling capability
• Passionate about health, wellness and beauty - with a finger on the pulse of cultural and social trends.
• Experience leading and coaching a small team.
• Event management not essential but preferred.
Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What’s next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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