We are seeking a bold, strategic, and hands-on Marketing Manager to lead the marketing efforts for a high-performing lifestyle hotel—The Iron Horse Hotel. This role is ideal for a self-starter who thrives in a creative, fast-paced environment and can balance strategic planning with in-the-weeds execution.

This position will directly oversee the marketing strategy and execution across the property, including hotel branding, food & beverage marketing (Branded Bar, Ash, and The Yard), meeting and event promotions, digital presence, social media, partnerships, and more. The Manager will work closely with sales, operations, and F&B leaders at the property, meeting weekly to ensure full alignment and impact.

We committed to providing you with the following:

Highly competitive wages An exceptional benefit plan for eligible associates & your family members 401K matching program for eligible associates Discounts with our Crescent managed properties in North America for you & your family members

 

Core Responsibilities

Strategic Leadership

- Lead and manage the end-to-end marketing strategy for both hotels and their outlets, ensuring each property’s unique identity is upheld while achieving commercial goals

- Own all marketing planning, budgeting, reporting, and creative direction with measurable results

Team Oversight

- Provide leadership and direction to on-property Marketing Coordinators at each hotel

- Foster collaboration, creativity, and alignment across both hotel teams while ensuring brand standards are upheld

Hotel & F&B Marketing Execution

- Develop and implement full-funnel marketing campaigns for rooms, restaurants, and events to drive direct revenue

- Own the content calendar, social media strategy, and digital storytelling for properties, outlets, and activations.

- Lead and oversee visual asset development, including photo and video shoots, brand collateral, and web creative

Paid & Organic Campaigns

- Create and manage paid media strategies (search, social, display, sponsored placements) and optimize campaigns based on performance

- Utilize organic channels like PR, email, social, and local outreach to build awareness and loyalty

Community Engagement & Partnerships

- Build strong local ties by engaging with community influencers, corporate partners, media, and local organizations

- Represent both properties at key networking events, hospitality mixers, and brand activations

Cross-Functional Collaboration

- Conduct weekly meetings with hotel leaders in Sales, F&B, and Operations to ensure strategic marketing alignment and execution

- Support revenue-driving initiatives across all segments and departments with thoughtful marketing input

 What Makes This Role Unique

This is not your average hotel marketing role. As Area Marketing Manager, you’ll:

- Lead the full marketing operation across two distinct lifestyle hotels

- Oversee two property-level Marketing Coordinators while maintaining direct ownership of strategy and performance

- Have autonomy to craft campaigns and build relationships that directly drive awareness and revenue

- Collaborate at the executive level with property leadership and ownership groups

 

Qualifications:

- 3–5+ years of experience in hospitality, lifestyle brand, or F&B marketing (multi-property or area role experience a plus)

- Proven success in building and executing integrated marketing strategies across digital, social, email, paid media, and partnerships

- Experience managing people or supporting junior marketing team members

- Highly organized, self-motivated, and comfortable juggling both high-level strategy and day-to-day execution

- Familiar with tools such as Google Analytics, Meta Business Suite, Canva/Adobe Creative Suite, and CRM/email platforms

This is a high-impact, high-visibility opportunity to shape the marketing future of two of the Midwest’s most distinctive hospitality brands. If you’re ready to lead with creativity, drive results, and bring a fresh perspective to the table, we’d love to meet you.