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Role Purpose/Business Unit:

 

The role of the Segment Marketing Manager is to support the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets. The role leads a cross-functional team across the business to develop and deliver clear insights, branded positioning and a roadmap of propositions and activities for the segment(s).

Your responsibilities will include:

 

Analyse & report on segment performance/P&L:

Track and regularly report on segment performance, improvement initiativesWeekly, monthly, quarterly, annual reportingWork with finance, pricing, analytics & insights & research departments to optimize segment analyses and insights

 

Segment reporting & analysis:

Understand the market, competitors and segment opportunitiesIdentify customer and commercial opportunities through actionable insightsDefine pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value

 

Lead cross-functional segment teams:

Lead teams from all functions to deliver segment plans and improvement initiativesThe ideal candidate for this role will have:

 

Matric essential A minimum relevant 3 year Marketing degree or equivalent essentialA minimum of 5 years relevant experience essential with proven marketing experience managing successful consumer propositionsCore competencies, knowledge, and experience:

 

Insights gathering & statistical analysisMarketing strategyMarketing planningProject executionProposition development Commercial & financial acumenAnalysisPresentationLeadershipReportingWe make an impact by offering:

 

Enticing incentive programs and competitive benefit packagesRetirement funds, risk benefits, and medical aid benefitsCell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

 

 

Closing date for Applications: 22 August 2025 

 

The base location for this role is Midrand, Vodacom Campus  

 

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.