The Marketing Manager will implement the activities and operations of the Marketing Department, including updating the venue website, mobile apps, social media and all in-house signage. The marketing manager will work with minimum supervision and direction to prepare and execute event social media campaigns, along with grassroots outreach and coordination. The ideal candidate will have excellent communication and organization skills to be able to manage numerous projects with competing deadlines. Candidate will also perform research to find target audience for specific ad plan and develop media campaigns and media buying plans as well as place media. The marketing manager’s ultimate goal is to assist the rest of the department in any way needed to ensure the success of all  Shreveport Convention Center/Municipal events.

Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, and YouTube, etc.) print and online advertising and grass roots campaigns.   These plans are to be accompanied by a method of tracking and reporting.Work closely with Director of Sales & Marketing on all event-related marketing materials and campaignsMaintain the venue’s website, ensuring all information is up-to-date and accurateServe as the social media voice of Shreveport Convention Center making sure the venue stays current and interactive with fans while promoting eventsDevelop new partnerships and maintaining strong industry relationshipsCreate and disseminate e-blasts, text messages and mobile app push notifications to venue database and subscribersCreate and implement social media proposals for event marketingCreating/updating and distribution of bi-monthly event calendarsUpdate social media before, during and after events and concertsConceptualize & execute social media promotions for concerts and eventsStudy  of the latest social media trendsManage Google Analytics account and track trends/trafficCoordinate with house photographer for all showsSubmit event and concert images to industry publicationsUpdate online event listingsMeasure ad effectiveness and optimize if neededOversee media buying with direction of Director of Sales & Marketing and ensures best price, quality and placement of advertisements.Select agencies for campaign efforts to partner with and identify potential markets for client needsPrepare cost estimates and media plans for ad campaignsServe as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the adAssist with outside design agencies and other entities with coordination of assets and property collateralWill also be in charge of identifying sponsorship/advertising opportunities within the facilityAll other duties/responsibilities as assigned by the Director of Sales & Marketing