THA - Bangkok - SDS Kerr Company Limited
3 days ago
Marketing Manager


Job Description:

Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.
 

The Marketing Manager provides leadership and strategic direction by working with key stakeholders (T&E, events, sales (internal / external), finance, logistics and customer service teams) and global product teams for a high level focus on activity management including:  

Promotional activities and program developmentProduct launches and forecastsPricingKOL management

This includes understanding market needs, defining user requirements by market segments, product differentiation and establishing value driven projects to drive business growth

Job Requirements:

KNOWLEDGE, SKILLS & EXPERIENCE – Functional/technical competencies specific to the role and required to perform the role

Proven experience as a Product/Marketing Manager or similar rolePrevious experience in a sales role will be viewed favourablyProven experience in product lifecycle managementDegree in marketing, business and /or strategy focus >5 years of product management experience in healthcare or medical device related field with demonstrated record of successful leadership of market driven product development teams.

Operating Company:

Kerr

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