Key Responsibilities

1. Be the custodian of Brand Strategy & Positioning for Innovation variants

2. Opportunity Identification & Assessment: Map Consumer pain points, Category trends,

Competitive landscape, and emerging spaces to identify new product opportunities

3. Run the end-to-end Innovation process: from Opportunity assessment to Concept

development, Validation, and GTM readiness & execution. Work closely with multiple

functions - Marketing, R&D, Nutrition, Supply - ensuring every stage meets the defined

criteria before progression

4. Digital Omni-Channel Strategy & Execution: Innovation Variants

• Be Accountable for Topline & Bottomline delivery for Innovation Variants

• Collaborate with D2C, E-comm & Sales teams internally & externally to drive the

Innovation agenda, across channels – Website, Marketplaces, Q Comm

• Have a strong understanding of the Consumer to understand their Profile, Triggers &

Barriers

• Moreover, gather a solid understanding of Category & Competition – to then make

recommendations on Pricing & Product

5. Creative Ideation & Campaign Development: Innovation Variants

• Lead the Creative development process from ideation to execution - Paid & Organic –

varied themes

• Collaborate with creative & influencer agencies, and internal teams to produce

compelling & effective creative assets

• Develop innovative marketing campaigns that resonate with our target audience

 

Qualifications & Experience

• Education:

o Bachelor’s degree in Marketing, Business Administration, Communications, or

a related field. MBA or advanced degree preferred.

• Experience:

o 3-5 years of progressive marketing experience with a strong track record in

brand strategy, digital marketing, creative campaign development, and new

product innovation.

o Experience in new age consumer product companies - FMCG, health &

wellness, or nutrition sectors is highly desirable.

o Proven experience managing multi-channel marketing campaigns and working

with external creative agencies.

o Demonstrated expertise in digital marketing across eCommerce platforms

(D2C, Amazon, Flipkart, Q-commerce) and Retail environments.

• Core Competencies:

o Strategic Thinking: Ability to develop innovative brand strategies that drive

business growth.

o Creative Leadership: Exceptional creative skills with a flair for storytelling and

visual communication.

o Digital Expertise: In-depth knowledge of digital marketing channels, analytics

tools, and eCommerce platforms.

o Project Management: Strong organizational skills with the ability to manage

multiple projects simultaneously.

o Analytical Acumen: Proficiency in using data-driven insights to optimize

campaigns and drive decisions.

o Communication: Excellent written and verbal communication skills; capable of

presenting ideas persuasively to stakeholders.

o Team Leadership: Proven ability to mentor and inspire a team, fostering a

collaborative and high-performance culture.

 

• Additional Requirements

o Passion for health and wellness

o Proactive, hands-on approach with a willingness to work across functions in a

fast-paced startup environment.

o Strong digital marketing skills, including social media, content marketing, and

digital advertising.